{"name":"University Bank","domain":"university-bank.com","url":"https://optimly.ai/brand/university-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"FDIC-insured, locally owned and locally managed community bank serving Ann Arbor, Ypsilanti, and Washtenaw County, Michigan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"},{"key":"description","label":"Description","shape":"text","content":"University Bank provides personal and business banking, lending, mortgage, wealth management, insurance, warehouse lending, and mortgage servicing services through its banking operation and subsidiaries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To simplify customers' financial needs, help them achieve their goals, and support local businesses, residents, and nonprofit organizations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://university-bank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-oriented, helpful, informative, and approachable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"University Bank is locally owned and locally managed. Ann Arbor Insurance Centre is described as its wholly owned subsidiary.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, businesses, and nonprofit organizations manage deposits, access lending and mortgage financing, build and transfer wealth, obtain insurance, and manage finances digitally.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking, including checking and savings accounts\nBusiness banking and commercial lending\nSBA lending\nHome equity and bridge lending\nResidential and commercial real estate mortgage lending\nWealth management\nFaith-based financing\nInsurance through Ann Arbor Insurance Centre","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings accounts\nBusiness deposit accounts\nCommercial loans\nSBA loans\nHome equity loans\nBridge loans\nResidential mortgages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website describes highly competitive deposit products and competitive pricing and fees for warehouse lending; no specific prices or rates are provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Local residents, local businesses, nonprofit organizations, home buyers and borrowers, mortgage banking organizations, and customers in Ann Arbor, Ypsilanti, and Washtenaw County, Michigan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking personal banking, home financing, or wealth management; small and local businesses seeking deposits, SBA or commercial lending; nonprofit organizations; and mortgage banking participants seeking warehouse lending or servicing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing personal checking or savings accounts\nManaging business deposits and obtaining SBA or commercial financing\nPurchasing, refinancing, building, or financing a home\nAccessing home equity or bridge loans\nPlanning, building, growing, and transferring wealth\nObtaining faith-based financing for homes, commercial real estate, vehicles, or deposits\nPurchasing personal, business, or farm insurance\nObtaining mortgage warehouse purchase and sale facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to banking services from a local community bank\nSimplified management of personal and business financial needs\nFinancing for homes, businesses, commercial real estate, and other needs\nSupport for building, growing, and transferring wealth\nConvenient 24/7 digital account access\nInsurance coverage options from multiple insurance firms\nPotential down-payment assistance of up to $10,000 for qualified Washtenaw County residents through the Neighborly Housing Grant","source_type":"1p_website","source_label":"Brand's website","source_url":"https://university-bank.com","updated_at":"2026-11-07T05:31:34.856801+00:00"}]}],"last_refreshed_at":"2026-11-07T05:31:34.864328+00:00","last_changed_at":"2026-11-07T05:31:34.871206+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=21219434-396c-46a7-98c1-505a8d361863"}