# Upfirst > Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04. - **Business Profile:** https://optimly.ai/brand/upfirst - **Dataset:** https://optimly.ai/brand/upfirst.json - **Markdown:** https://optimly.ai/brand/upfirst/llms.txt - **Official website:** https://upfirst.ai - **Slug:** upfirst - **Categories:** ai-machine-learning, customer-support-cx-software, sales-crm ## Overview - **Tagline:** Affordable pricing compared to traditional human answering services, 24/7 availability, high-quality human-like AI voices, ability to learn business-specific answers, spam call filtering, easy setup, and multi-language support. Source: Brand's website (https://upfirst.ai) · 2026-10-04 - **Description:** Upfirst is an AI answering service that provides virtual receptionists to small businesses, ensuring calls are covered, leads are captured, and customer questions are answered 24/7. It handles messages, answers questions, books appointments, and transfers calls using advanced, human-like AI voices. Source: Brand's website (https://upfirst.ai) · 2026-10-04 ## Offerings - **Core capabilities:** - AI receptionist service - AI answering service Source: Brand's website (https://upfirst.ai) · 2026-10-04 - **Pricing:** Subscription-based, monthly rate starting at $24.95/month, with a free 14-day trial. Source: Brand's website (https://upfirst.ai) · 2026-10-04 ## Audience - **Target industry:** Small businesses across various sectors including law firms, real estate, accountants, restaurants, insurance, electricians, healthcare, professional services, and home services. Source: Brand's website (https://upfirst.ai) · 2026-10-04 Page last updated 2026-10-04.