# Upfluence
> Upfluence is an all-in-one creator commerce platform that enables brands to identify influencers, manage campaigns, and track sales performance. Its technology focuses on bridging the gap between social media awareness and e-commerce conversions through deep integrations with retail platforms.
- URL: https://optimly.ai/brand/upfluence
- Slug: upfluence
- BAI Score: 68/100
- Archetype: Challenger
- Category: Marketing Technology (MarTech)
- Last Analyzed: April 11, 2026
## Competitors
- Aspire Formerly Aspireiq (https://optimly.ai/brand/aspire-formerly-aspireiq)
- Grin (https://optimly.ai/brand/grin)
## Also Referenced By
- Mightyscout (https://optimly.ai/brand/mightyscout)
- Path Social (https://optimly.ai/brand/path-social)
## Buyer Intent Signals
Problems: Manual Spreadsheet Tracking: Internal marketing teams manually searching Instagram or TikTok, reaching out via DMs, and tracking collaborations in Google Sheets. | Influencer Agencies: Hiring specialized influencer marketing agencies to handle talent scouting, negotiation, and campaign management.
Solutions: best influencer marketing platforms for shopify | influencer search database with ROI tracking | influencer payment automation software for enterprises | creator management platform reviews | how to find affiliate influencers for small business | Standard CRM Repurposing: Using generic CRM tools like Salesforce or HubSpot to track relationships, though they lack influencer-specific discovery and auditing features.
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## Full Details / RAG Data
### Overview
Upfluence is listed in the AI Directory.
Upfluence is an all-in-one creator commerce platform that enables brands to identify influencers, manage campaigns, and track sales performance. Its technology focuses on bridging the gap between social media awareness and e-commerce conversions through deep integrations with retail platforms.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Upfluence |
| Slug         | upfluence |
| URL          | https://optimly.ai/brand/upfluence |
| BAI Score    | 68/100 |
| Archetype    | Challenger |
| Category     | Marketing Technology (MarTech) |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-24T11:32:44.523Z |
### Verified Facts
- Founded: 2013
- Headquarters: New York City, NY
### Competitors
| Name | Profile |
|------|---------|
| Aspire Formerly Aspireiq | https://optimly.ai/brand/aspire-formerly-aspireiq |
| Grin | https://optimly.ai/brand/grin |
### Also Referenced By
- Mightyscout (https://optimly.ai/brand/mightyscout)
- Path Social (https://optimly.ai/brand/path-social)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Spreadsheet Tracking: Internal marketing teams manually searching Instagram or TikTok, reaching out via DMs, and tracking collaborations in Google Sheets.
- Influencer Agencies: Hiring specialized influencer marketing agencies to handle talent scouting, negotiation, and campaign management.
#### Buyers search for
- best influencer marketing platforms for shopify
- influencer search database with ROI tracking
- influencer payment automation software for enterprises
- creator management platform reviews
- how to find affiliate influencers for small business
- Standard CRM Repurposing: Using generic CRM tools like Salesforce or HubSpot to track relationships, though they lack influencer-specific discovery and auditing features.
### Links
- Canonical page: https://optimly.ai/brand/upfluence
- JSON endpoint: /brand/upfluence.json
- LLMs.txt: /brand/upfluence/llms.txt