{
  "slug": "upguard",
  "name": "UpGuard",
  "description": "UpGuard is an information security company that provides a platform for monitoring third-party risk and managing internal security posture. The company is widely recognized for its security ratings and its research team's discoveries of large-scale data breaches resulting from misconfigured cloud storage.",
  "url": "https://optimly.ai/brand/upguard",
  "logoUrl": "",
  "baiScore": 78,
  "archetype": "Challenger",
  "category": "Cybersecurity",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "bitsight",
      "name": "Bitsight"
    },
    {
      "slug": "panorays",
      "name": "Panorays"
    },
    {
      "slug": "securityscorecard",
      "name": "Securityscorecard"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "independent",
    "name": "Independent"
  },
  "subBrands": [],
  "updatedAt": "2026-04-11T15:11:20.114+00:00",
  "verifiedVitals": {
    "website": "upguard.com",
    "founded": "2012",
    "headquarters": "Mountain View, CA and Sydney, Australia",
    "pricing_model": "Subscription",
    "core_products": "Security Ratings, Vendor Risk Management, Attack Surface Management, Data Leak Detection.",
    "key_differentiator": "Combines external security ratings with a world-class data leak research team to provide more actionable threat intelligence than static rating platforms.",
    "target_markets": "Financial Services, Healthcare, Technology, Government, Enterprise.",
    "employee_count": "201-500",
    "funding_stage": "Series B/Growth",
    "subcategory": "Third-Party Risk Management (TPRM) & Attack Surface Management"
  },
  "timestamp": 1775982663692
}