{"name":"Uphold","domain":"uphold.com","url":"https://optimly.ai/brand/uphold","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Uphold is a digital-asset platform for trading, custody, payments, staking and related financial infrastructure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"},{"key":"description","label":"Description","shape":"text","content":"Uphold provides retail and enterprise services for buying, selling, holding and moving digital assets. Its platform supports 300+ assets, digital-asset custody and wallets, fiat payment rails, stablecoin payments, staking, debit-card spending, limit orders and APIs for businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide the digital-asset infrastructure layer that helps the world move value.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://uphold.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Clear, direct, transparent, confident and security-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2014","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Uphold simplifies access to digital assets and helps businesses add trading, custody, payments and liquidity capabilities without building the underlying infrastructure themselves.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Trading and liquidity for 300+ crypto and tokenized assets\nInstitutional custody and self-custody wallets across 50+ chains\nFiat-to-digital-asset ramps and payment rails including FPS, SEPA, ACH, FedNow, RTP and Wire\nStablecoin issuance, movement and cross-border payments\nDigital-asset staking across more than 20 assets\nDebit-card spending using cash or crypto assets\nLimit orders using a shared pool of capital\nRESTful APIs, OAuth2, webhooks and sandbox development environments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Uphold retail trading platform\nUphold Debit Card\nCrypto staking\nLimit orders\nUphold enterprise platform\nCustody and wallet services\nTrading and liquidity services\nRamps and payment rails","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Uphold advertises clear, upfront fixed pricing with no hidden mark-ups or surprises at execution. It states that bank-account deposits and withdrawals have zero fees. The debit card offers 1% cashback in GBP and no setup, annual or non-GBP transaction fees. Staking is advertised at up to 11.46% APY, subject to the applicable asset and reward type.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Digital assets, cryptocurrency, fintech, financial services, banking, payments and financial infrastructure.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Retail customers and enterprise clients including banks, brokers, registered investment advisers, aggregators, fintechs, and payments and remittance businesses. The site states that Uphold serves 10M+ retail customers, hundreds of enterprise clients and 150+ countries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Businesses that need to offer digital-asset trading, custody, stablecoin, payments or liquidity capabilities—particularly banks, brokers, RIAs, aggregators, fintechs, and payments and remittance providers—as well as individuals trading or spending crypto and other digital assets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying, selling and holding crypto and tokenized assets\nMoving between fiat currencies and digital assets\nInstitutional custody and self-custody wallet management\nStaking digital assets\nSetting limit orders without continuously monitoring markets\nSpending cash or crypto through a debit card\nBuilding applications on Uphold through APIs and the Sandbox\nAdding digital-asset trading and custody to banking, brokerage or fintech products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to 300+ crypto and tokenized assets\nDigital-asset capabilities without building the underlying infrastructure\nFaster access to trading, custody and payments functionality\nTransparent pricing and execution information\nAccess to multiple fiat and digital-asset payment rails\nSimplified KYC/AML and compliance workflows\nAbility to test integrations safely in a sandbox using testnet value\nExpanded customer engagement and potential new revenue for enterprise clients","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uphold.com","updated_at":"2026-11-08T02:51:06.406537+00:00"}]}],"last_refreshed_at":"2026-11-08T02:51:06.415942+00:00","last_changed_at":"2026-11-08T02:51:06.471515+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d68ac32d-f547-4709-967a-60c95d055aa6"}