# Uphold

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/uphold
- **Dataset:** https://optimly.ai/brand/uphold.json
- **Markdown:** https://optimly.ai/brand/uphold/llms.txt
- **Official website:** https://uphold.com
- **Slug:** uphold
- **Categories:** fintech-financial-services

## Overview

- **Tagline:** Uphold is a digital-asset platform for trading, custody, payments, staking and related financial infrastructure.
Source: Brand's website (https://uphold.com) · 2026-11-08

- **Description:** Uphold provides retail and enterprise services for buying, selling, holding and moving digital assets. Its platform supports 300+ assets, digital-asset custody and wallets, fiat payment rails, stablecoin payments, staking, debit-card spending, limit orders and APIs for businesses.
Source: Brand's website (https://uphold.com) · 2026-11-08

## Identity

- **Mission:** To provide the digital-asset infrastructure layer that helps the world move value.
Source: Brand's website (https://uphold.com) · 2026-11-08

- **Website:** https://uphold.com
Source: Brand's website (https://uphold.com) · 2026-11-08

- **Voice & tone:** Clear, direct, transparent, confident and security-conscious.
Source: Brand's website (https://uphold.com) · 2026-11-08

- **Founded:** 2014
Source: Brand's website (https://uphold.com) · 2026-11-08

## Offerings

- **Problem solved:** Uphold simplifies access to digital assets and helps businesses add trading, custody, payments and liquidity capabilities without building the underlying infrastructure themselves.
Source: Brand's website (https://uphold.com) · 2026-11-08

- **Core capabilities:**
  - Trading and liquidity for 300+ crypto and tokenized assets
  - Institutional custody and self-custody wallets across 50+ chains
  - Fiat-to-digital-asset ramps and payment rails including FPS, SEPA, ACH, FedNow, RTP and Wire
  - Stablecoin issuance, movement and cross-border payments
  - Digital-asset staking across more than 20 assets
  - Debit-card spending using cash or crypto assets
  - Limit orders using a shared pool of capital
  - RESTful APIs, OAuth2, webhooks and sandbox development environments
Source: Brand's website (https://uphold.com) · 2026-11-08

- **Products / SKUs:**
  - Uphold retail trading platform
  - Uphold Debit Card
  - Crypto staking
  - Limit orders
  - Uphold enterprise platform
  - Custody and wallet services
  - Trading and liquidity services
  - Ramps and payment rails
Source: Brand's website (https://uphold.com) · 2026-11-08

- **Pricing:** Uphold advertises clear, upfront fixed pricing with no hidden mark-ups or surprises at execution. It states that bank-account deposits and withdrawals have zero fees. The debit card offers 1% cashback in GBP and no setup, annual or non-GBP transaction fees. Staking is advertised at up to 11.46% APY, subject to the applicable asset and reward type.
Source: Brand's website (https://uphold.com) · 2026-11-08

## Audience

- **Target industry:** Digital assets, cryptocurrency, fintech, financial services, banking, payments and financial infrastructure.
Source: Brand's website (https://uphold.com) · 2026-11-08

- **Customer base:** Retail customers and enterprise clients including banks, brokers, registered investment advisers, aggregators, fintechs, and payments and remittance businesses. The site states that Uphold serves 10M+ retail customers, hundreds of enterprise clients and 150+ countries.
Source: Brand's website (https://uphold.com) · 2026-11-08

- **Ideal customer profile:** Businesses that need to offer digital-asset trading, custody, stablecoin, payments or liquidity capabilities—particularly banks, brokers, RIAs, aggregators, fintechs, and payments and remittance providers—as well as individuals trading or spending crypto and other digital assets.
Source: Brand's website (https://uphold.com) · 2026-11-08

- **Use cases:**
  - Buying, selling and holding crypto and tokenized assets
  - Moving between fiat currencies and digital assets
  - Institutional custody and self-custody wallet management
  - Staking digital assets
  - Setting limit orders without continuously monitoring markets
  - Spending cash or crypto through a debit card
  - Building applications on Uphold through APIs and the Sandbox
  - Adding digital-asset trading and custody to banking, brokerage or fintech products
Source: Brand's website (https://uphold.com) · 2026-11-08

- **Customer outcomes:**
  - Access to 300+ crypto and tokenized assets
  - Digital-asset capabilities without building the underlying infrastructure
  - Faster access to trading, custody and payments functionality
  - Transparent pricing and execution information
  - Access to multiple fiat and digital-asset payment rails
  - Simplified KYC/AML and compliance workflows
  - Ability to test integrations safely in a sandbox using testnet value
  - Expanded customer engagement and potential new revenue for enterprise clients
Source: Brand's website (https://uphold.com) · 2026-11-08

Page last updated 2026-11-08.

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