{
  "slug": "upright-brewing",
  "name": "Upright Brewing",
  "description": "Upright Beer Station is a craft beer-focused neighborhood bar in Portland, Oregon. It was established in 2023, converting a historic gas and service station into a taproom. While it was initially a satellite location for Upright Brewing, the brewery ceased production in 2025. The Beer Station continues to operate, offering a well-curated taplist, thoughtful presentation, and a friendly, relaxed atmosphere for both locals and craft beer enthusiasts.",
  "url": "https://optimly.ai/brand/upright-brewing",
  "websiteUrl": "https://uprightbeerstation.com/",
  "logoUrl": "https://logo.clearbit.com/uprightbeerstation.com",
  "baiScore": 39,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Food and Beverage",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:02:38.589Z",
  "verifiedVitals": {
    "website": "https://uprightbeerstation.com",
    "founded": "2023",
    "headquarters": "Portland, OR",
    "pricing_model": "Per-drink basis for beers.",
    "core_products": "Curated selection of craft beers on draft (including saisons, stouts, pilsners, amber ales, IPAs, ESBs); a relaxed, community-focused bar experience.",
    "key_differentiator": "A well-curated and thoughtfully presented taplist, a friendly and relaxed atmosphere, located in a uniquely renovated historic gas station, and proximity to other popular local eateries.",
    "target_markets": "Local residents, craft beer enthusiasts, visitors to Portland (especially near the PDX airport), and groups seeking a relaxed social setting.",
    "subcategory": "Bar/Taproom"
  },
  "intentTags": {
    "problemIntents": [
      "Local brewery/bar crawl: Manually visiting various local breweries and bars in Portland to explore different craft beer offerings and atmospheres, relying on personal discovery or local guides.",
      "Home beer consumption: Choosing to purchase beer from grocery or liquor stores for consumption at home, foregoing the bar experience and curated taplist of a specialized venue like Upright Beer Statio"
    ],
    "solutionIntents": [
      "Upright Beer Station Portland",
      "craft beer bar NE Portland",
      "Upright Brewing history",
      "Beer discovery apps (e.g., Untappd, BeerAdvocate): Utilizing mobile applications to find and review craft beers, locate venues serving specific brews, and track personal beer consumption, without need"
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786543168882
}