# Upright Brewing

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> Upright Beer Station is a craft beer-focused neighborhood bar in Portland, Oregon. It was established in 2023, converting a historic gas and service station into a taproom. While it was initially a satellite location for Upright Brewing, the brewery ceased production in 2025. The Beer Station continues to operate, offering a well-curated taplist, thoughtful presentation, and a friendly, relaxed atmosphere for both locals and craft beer enthusiasts.

- Business Profile: https://optimly.ai/brand/upright-brewing
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://uprightbeerstation.com/
- Logo: https://logo.clearbit.com/uprightbeerstation.com
- Slug: upright-brewing
- Brand Authority Index tier: Low Visibility
- Archetype: Challenger
- Category: Food and Beverage
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: Local brewery/bar crawl: Manually visiting various local breweries and bars in Portland to explore different craft beer offerings and atmospheres, relying on personal discovery or local guides. | Home beer consumption: Choosing to purchase beer from grocery or liquor stores for consumption at home, foregoing the bar experience and curated taplist of a specialized venue like Upright Beer Statio
Solutions: Upright Beer Station Portland | craft beer bar NE Portland | Upright Brewing history | Beer discovery apps (e.g., Untappd, BeerAdvocate): Utilizing mobile applications to find and review craft beers, locate venues serving specific brews, and track personal beer consumption, without need