{
  "slug": "upside",
  "name": "upside",
  "description": "Upside is a free cash back app that allows users to earn money on everyday purchases like gas, groceries, and dining from participating nearby retailers.",
  "url": "https://optimly.ai/brand/upside",
  "websiteUrl": "https://upside.com/",
  "logoUrl": "https://logo.clearbit.com/upside.com",
  "baiScore": 95.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Cashback Shopping Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T13:27:23.931Z",
  "verifiedVitals": {
    "website": "https://upside.com",
    "category": "Go-to-Market (GTM) Data and AI Platform",
    "what_it_does": "Upside reconstructs what actually happened in every account, making that record available to GTM teams, AI agents, and applications. It provides a data layer for agentic GTM, offering analyst-quality insights and enabling AI tools to be grounded in accurate business data. The platform also allows teams to build custom GTM tools and applications.",
    "primary_audience": "Go-to-market (GTM) teams with large, complex deals, including B2B revenue leaders, sales representatives, marketing professionals, and marketing operations teams.",
    "core_product": "A data layer and knowledge graph that forensically reconstructs account activities, powered by components such as Data Foundation, Dashboard, Deep Research, Pipedash, MCP, Upside Agent, Radiant, and Miniapps.",
    "parent_ownership": "Dragonsight Labs, Inc."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789831036026
}