{
  "slug": "upstack-data",
  "name": "Upstack Data",
  "description": "Upstack Data provides ad tracking and attribution for online commerce, offering server-side tracking, cross-device matching, multi-touch attribution, and profit-level reporting from a single platform. It helps brands scaling paid media by unifying customer identity across ad platforms and reporting.",
  "url": "https://optimly.ai/brand/upstack-data",
  "websiteUrl": "https://upstackdata.com/",
  "logoUrl": "https://logo.clearbit.com/upstackdata.com",
  "baiScore": 51.7,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Marketing Attribution Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-17T11:54:02.136Z",
  "verifiedVitals": {
    "website": "https://upstackdata.com",
    "category": "Ad tracking and attribution for online commerce",
    "what_it_does": "Upstack Data provides a platform for server-side tracking, cross-device matching, multi-touch attribution, and profit-level reporting for online commerce. It aims to offer full-funnel matching across its network, resolving visitor data against a 750M+ device graph.",
    "primary_audience": "Brands scaling paid media, particularly Shopify brands and marketers.",
    "core_product": "A unified platform for ad tracking, attribution, and audience insights, comprising \"Signal\" (server-side tracking and identity resolution), \"Attribution\" (marketing analytics), and \"Audience\" (predictive audiences and customer enrichment).",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Plans start from $99/month with a 21-day free trial, and include usage-based pricing per order over certain limits."
    },
    "named_competitors": [
      "Elevar",
      "Black Crow",
      "Little data",
      "Triple whale",
      "Littledata",
      "Stape"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790088525512
}