# Upstack Data > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 17, 2026. > Upstack Data provides ad tracking and attribution for online commerce, offering server-side tracking, cross-device matching, multi-touch attribution, and profit-level reporting from a single platform. It helps brands scaling paid media by unifying customer identity across ad platforms and reporting. - Business Profile: https://optimly.ai/brand/upstack-data - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://upstackdata.com/ - Logo: https://logo.clearbit.com/upstackdata.com - Slug: upstack-data - Brand Authority Index tier: Emerging - Category: Marketing Attribution Platforms - Last Analyzed: September 17, 2026