{
  "slug": "upviral",
  "name": "upviral",
  "description": "UpViral is a viral referral marketing platform that enables businesses and marketers to generate leads, grow email lists, expand social media reach, and boost product launches through various campaign types, including contests, sweepstakes, waiting lists, and milestone campaigns, leveraging incentivized sharing.",
  "url": "https://optimly.ai/brand/upviral",
  "websiteUrl": "https://upviral.com/",
  "logoUrl": "https://logo.clearbit.com/upviral.com",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Referral Program Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-09T19:18:15.810Z",
  "verifiedVitals": {
    "website": "https://upviral.com",
    "category": "Marketing Software",
    "what_it_does": "UpViral is a viral referral marketing platform that helps businesses generate leads, boost audience engagement, expand social media reach, grow email lists, and launch products or promotions through various campaign types like contests, sweepstakes, milestones, and waiting lists.",
    "primary_audience": "Businesses and smart marketers looking to generate leads and grow their audience.",
    "core_product": "A platform for creating and managing viral marketing campaigns, including contests, sweepstakes, waiting lists, and referral programs, with features like smart leaderboards, unlockable incentives, social sharing, fraud detection, and A/B testing.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Offers a 14-day trial and operates on a subscription basis, with pricing details available on their pricing page."
    },
    "parent_ownership": null,
    "named_competitors": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789847785259
}