{"name":"Upwardli","domain":"upwardli.com","url":"https://optimly.ai/brand/upwardli","is_claimed":false,"categories":["credit-cards","lending-credit"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Enables rapid launch of credit products with quick and seamless integration, offering proven results in increasing customer retention and lifetime value, secure and compliant platform, and highly customizable via APIs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upwardli.com","updated_at":"2026-10-04T00:03:06.150000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Upwardli provides an API and embedded components that enable businesses, such as fintechs, gig worker platforms, and personal financial management (PFM) companies, to quickly launch credit products. Their solutions include Credit Builder, Credit Builder Card programs, and Bill Reporting to help end-users build credit, while allowing businesses to unlock new revenue streams and improve customer engagement and retention.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upwardli.com","updated_at":"2026-10-04T00:03:06.150000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Credit Builder\nCredit Builder Card Program\nBill Report","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upwardli.com","updated_at":"2026-10-04T00:03:06.150000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not specified (B2B, likely subscription or transaction-based)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upwardli.com","updated_at":"2026-10-04T00:03:06.150000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fintechs & Early Startups, Gig Worker Platforms, Personal Financial Management (PFM) companies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://upwardli.com","updated_at":"2026-10-04T00:03:06.150000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:03:06.150000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=upwardli"}