{"name":"USA Football (Heads Up Football)","domain":"usafootball.com","url":"https://optimly.ai/brand/usa-football-heads-up-football","is_claimed":false,"categories":[],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Comprehensive, medically endorsed system; unified shoulder tackling framework developed with NFL team (Seattle Seahawks) and USA Rugby; partnership with NFHS for coach certification; focus on specific, actionable safety components.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usafootball.com","updated_at":"2026-10-04T00:02:58.545000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Heads Up Football is a comprehensive player safety program developed by USA Football for middle and high school football, encompassing medically endorsed coach education resources, concussion recognition and response, heat preparedness, and proper shoulder tackling and blocking techniques.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usafootball.com","updated_at":"2026-10-04T00:02:58.545000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Player safety program for middle and high school football\ncoach certification\nPlayer Safety Coach (PSC) training\neducational resources on concussion recognition\nheat preparedness\nshoulder tackling\nand blocking techniques.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usafootball.com","updated_at":"2026-10-04T00:02:58.545000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly stated, but implies program enrollment fees for schools and annual certification fees for coaches, possibly through NFHSLearn.com.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usafootball.com","updated_at":"2026-10-04T00:02:58.545000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Middle and high school football programs, athletic administrators, coaches, parents, and players.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://usafootball.com","updated_at":"2026-10-04T00:02:58.545000+00:00"}]},{"header":"Landscape","sections":[{"key":"competitors","label":"Competitors","shape":"links","content":[{"url":null,"name":"National Alliance for Youth Sports (NAYS)"},{"url":null,"name":"Pop Warner Little Scholars"}],"source_type":"1p_website","source_label":"Brand's website","source_url":"https://usafootball.com","updated_at":"2026-10-04T00:02:58.545000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:02:58.545000+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=usa-football-heads-up-football"}