# USA Football (Heads Up Football)

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/usa-football-heads-up-football
- **Dataset:** https://optimly.ai/brand/usa-football-heads-up-football.json
- **Markdown:** https://optimly.ai/brand/usa-football-heads-up-football/llms.txt
- **Official website:** https://usafootball.com
- **Slug:** usa-football-heads-up-football

## Overview

- **Tagline:** Comprehensive, medically endorsed system; unified shoulder tackling framework developed with NFL team (Seattle Seahawks) and USA Rugby; partnership with NFHS for coach certification; focus on specific, actionable safety components.
Source: Brand's website (https://usafootball.com) · 2026-10-04

- **Description:** Heads Up Football is a comprehensive player safety program developed by USA Football for middle and high school football, encompassing medically endorsed coach education resources, concussion recognition and response, heat preparedness, and proper shoulder tackling and blocking techniques.
Source: Brand's website (https://usafootball.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Player safety program for middle and high school football
  - coach certification
  - Player Safety Coach (PSC) training
  - educational resources on concussion recognition
  - heat preparedness
  - shoulder tackling
  - and blocking techniques.
Source: Brand's website (https://usafootball.com) · 2026-10-04

- **Pricing:** Not explicitly stated, but implies program enrollment fees for schools and annual certification fees for coaches, possibly through NFHSLearn.com.
Source: Brand's website (https://usafootball.com) · 2026-10-04

## Audience

- **Target industry:** Middle and high school football programs, athletic administrators, coaches, parents, and players.
Source: Brand's website (https://usafootball.com) · 2026-10-04

## Landscape

- **Competitors:**
  - National Alliance for Youth Sports (NAYS)
  - Pop Warner Little Scholars
Source: Brand's website (https://usafootball.com) · 2026-10-04

Page last updated 2026-10-04.