{"name":"Utrecht Art Supplies","domain":"utrechtart.com","url":"https://optimly.ai/brand/utrecht-art-supplies","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Utrecht Art Supplies is an art supply brand and retailer offering paints, mediums, canvas, paper, brushes, drawing supplies, framing products, and other studio materials.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"description","label":"Description","shape":"text","content":"Utrecht has provided art supplies for over 70 years, including handcrafted paints made from pure pigments at its historic mill in Brooklyn, New York. The brand offers professional and artist-grade supplies at an exceptional value, along with artist education, expert advice, events, and featured artist content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide artists with high-quality, affordable art supplies and support their creative practice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://utrechtart.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Artist-focused, knowledgeable, educational, and quality-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Over 70 years ago","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Brooklyn, New York, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps artists, students, and art learners find and purchase materials for painting, drawing, printmaking, framing, sculpture, ceramics, and studio work, while providing product guidance and educational resources.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Manufacturing handcrafted paints from pure pigments\nRetailing professional and artist-grade art supplies\nOffering paint, canvas, paper, brushes, drawing, framing, studio, printmaking, sculpture, and ceramics materials\nProviding artist advice and educational content\nSupporting artists through featured artwork, demonstrations, lectures, and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Utrecht paints, including Studio Series Oils, acrylics, watercolors, cadmium-free paints, mediums, and thinners\nPaintbrushes and palette knives\nCanvas, canvas rolls, panels, and stretcher bars\nArt paper and boards\nDrawing supplies, including graphite, charcoal, pencils, and colored pencils\nOffice and studio supplies\nFrames, matboard, mounting board, and framing tools\nArt furniture, easels, lighting, projectors, and light boxes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary by item and size. The website advertises free shipping on orders of $89 or more and frequently lists discounts off list price.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Art supplies and creative materials","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Professional artists, students, novice painters, and other artists and art learners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Artists and art students seeking quality paints and broad selections of professional, artist-grade, and value-oriented art materials.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Oil painting\nAcrylic painting\nWatercolor and gouache painting\nDrawing with graphite, charcoal, pencils, and colored pencils\nPastel and oil pastel work\nCanvas and panel-based artwork\nPrintmaking\nFraming and mounting artwork","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to professional and artist-grade supplies at an exceptional value\nPaints with consistent color, lightfastness, consistency, and workability\nCadmium-free paint alternatives certified non-toxic when used as intended\nSupport with selecting and learning about paints, varnishes, brushes, and related materials\nOpportunities to learn through expert advice, videos, demonstrations, lectures, and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://utrechtart.com","updated_at":"2026-11-07T20:49:00.886780+00:00"}]}],"last_refreshed_at":"2026-11-07T20:49:00.898955+00:00","last_changed_at":"2026-11-07T20:49:00.910178+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=95ca3a38-7853-4362-84d7-67478614daae"}