{
  "slug": "utz-quality-foods",
  "name": "Utz-quality-foods",
  "description": "Utz Quality Foods is a long-standing American manufacturer of snack foods, known for its wide variety of chips, pretzels, cheese puffs, popcorn, and snack mixes. The company emphasizes great taste and quality, using simple, farm-grown ingredients to produce flavorful snacks for over a century.",
  "url": "https://optimly.ai/brand/utz-quality-foods",
  "websiteUrl": "https://utzsnacks.com/",
  "logoUrl": "https://logo.clearbit.com/utzsnacks.com",
  "baiScore": 42.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Packaged Snacks",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-20T09:04:37.275Z",
  "verifiedVitals": {
    "website": "https://utzsnacks.com",
    "category": "Snack Food Manufacturer",
    "what_it_does": "Manufactures and sells a variety of snack foods, including potato chips, pretzels, cheese puffs, popcorn, and snack mixes.",
    "primary_audience": "Consumers of snack foods.",
    "core_product": "Potato chips, pretzels, and other snack foods.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are sold individually at a regular or sale price."
    },
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790126661479
}