{"name":"Valle Drive-In","domain":"valledrive-in.com","url":"https://optimly.ai/brand/valle-drive-in","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Valle Drive-In is a historic drive-in movie theater offering first-run films, concessions, and an authentic drive-in experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"description","label":"Description","shape":"text","content":"Valle Drive-In is Iowa’s oldest drive-in, opened in 1949. It shows first-run movies alongside indoor theaters while preserving historic drive-in features including its original snack shack, popcorn maker, neon sign, and movie teasers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide great entertainment and preserve a slice of Americana through the drive-in movie experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://valledrive-in.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, nostalgic, family-oriented, and community-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1949","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Newton, Iowa","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an affordable, shared entertainment experience through drive-in movie screenings, with audio available through a car stereo or portable FM radio.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"First-run movie screenings\nDrive-in vehicle reservations and ticket sales\nFM movie audio at 88.7\nConcessions and snack service\nGift certificates","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Drive-in movie admission\nVehicle reservations\nGift certificates\nPopcorn and concessions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"General admission is $8 for ages 12 and up, $5 for ages 5–11, and free for ages 4 and under. Gift certificates are $25.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Entertainment and movie theaters","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families and moviegoers seeking affordable entertainment and an authentic drive-in experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families, groups, and movie fans looking for first-run films in a nostalgic outdoor drive-in setting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching first-run movies from a vehicle\nFamily entertainment\nExperiencing historic drive-in culture\nPurchasing gift certificates\nEnjoying concessions and pre-show activities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to first-run movies at a drive-in theater\nAn affordable entertainment outing\nA nostalgic and authentic drive-in experience\nA shared family or group movie experience","source_type":"1p_website","source_label":"Brand's website","source_url":"https://valledrive-in.com","updated_at":"2026-11-07T06:52:59.642621+00:00"}]}],"last_refreshed_at":"2026-11-07T06:52:59.647960+00:00","last_changed_at":"2026-11-07T06:52:59.653743+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ef2d5547-8742-4425-a34a-fbc4cef09b80"}