# Valle Drive-In

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/valle-drive-in
- **Dataset:** https://optimly.ai/brand/valle-drive-in.json
- **Markdown:** https://optimly.ai/brand/valle-drive-in/llms.txt
- **Official website:** https://valledrive-in.com
- **Slug:** valle-drive-in
- **Categories:** media-entertainment

## Overview

- **Tagline:** Valle Drive-In is a historic drive-in movie theater offering first-run films, concessions, and an authentic drive-in experience.
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Description:** Valle Drive-In is Iowa’s oldest drive-in, opened in 1949. It shows first-run movies alongside indoor theaters while preserving historic drive-in features including its original snack shack, popcorn maker, neon sign, and movie teasers.
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

## Identity

- **Mission:** To provide great entertainment and preserve a slice of Americana through the drive-in movie experience.
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Website:** https://valledrive-in.com
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Voice & tone:** Welcoming, nostalgic, family-oriented, and community-focused.
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Founded:** 1949
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Headquarters:** Newton, Iowa
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

## Offerings

- **Problem solved:** Provides an affordable, shared entertainment experience through drive-in movie screenings, with audio available through a car stereo or portable FM radio.
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Core capabilities:**
  - First-run movie screenings
  - Drive-in vehicle reservations and ticket sales
  - FM movie audio at 88.7
  - Concessions and snack service
  - Gift certificates
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Products / SKUs:**
  - Drive-in movie admission
  - Vehicle reservations
  - Gift certificates
  - Popcorn and concessions
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Pricing:** General admission is $8 for ages 12 and up, $5 for ages 5–11, and free for ages 4 and under. Gift certificates are $25.
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

## Audience

- **Target industry:** Entertainment and movie theaters
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Customer base:** Families and moviegoers seeking affordable entertainment and an authentic drive-in experience.
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Ideal customer profile:** Families, groups, and movie fans looking for first-run films in a nostalgic outdoor drive-in setting.
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Use cases:**
  - Watching first-run movies from a vehicle
  - Family entertainment
  - Experiencing historic drive-in culture
  - Purchasing gift certificates
  - Enjoying concessions and pre-show activities
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

- **Customer outcomes:**
  - Access to first-run movies at a drive-in theater
  - An affordable entertainment outing
  - A nostalgic and authentic drive-in experience
  - A shared family or group movie experience
Source: Brand's website (https://valledrive-in.com) · 2026-11-07

Page last updated 2026-11-07.

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