# vanilla

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 7, 2026.

> Vanilla offers an AI-powered estate planning platform designed for financial advisors to serve clients across the wealth spectrum. It enables advisors to deepen client relationships, drive retention, and grow assets under management (AUM) through branded tools, intuitive visuals, polished deliverables, and patent-protected technology, including features like Estate Health Check, Document Builder, V/AI, and Scenarios.

- Business Profile: https://optimly.ai/brand/vanilla
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://justvanilla.com/
- Logo: https://logo.clearbit.com/justvanilla.com
- Slug: vanilla
- Brand Authority Index tier: Emerging
- Category: Financial Advisor Planning Software
- Last Analyzed: September 7, 2026