# variety-pmc > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 12, 2026. > Recognized and respected throughout the world as the definitive voice of the entertainment industry, Variety has been the premier source of entertainment news for over a century. Since 1905, it provides timely, credible and straightforward news, analysis and perspective on film, television, theatre and digital media, including breaking news, deep dive think pieces, and feature spotlights. - Business Profile: https://optimly.ai/brand/variety-pmc - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://pmc.com/ - Logo: https://logo.clearbit.com/pmc.com - Slug: variety-pmc - Brand Authority Index tier: Low Visibility - Category: Professional Industry Publications - Last Analyzed: September 12, 2026