{
  "slug": "vcreative",
  "name": "vCreative",
  "description": "vCreative provides media workflow software for radio, TV, digital, and beyond, streamlining production orders, approvals, promotions, and multi-market campaigns for over 9,000 clients.",
  "url": "https://optimly.ai/brand/vcreative",
  "websiteUrl": "https://vcreativeinc.com/",
  "logoUrl": "https://logo.clearbit.com/vcreativeinc.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Broadcast & Media Workflow Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-17T13:50:54.608Z",
  "verifiedVitals": {
    "website": "https://vcreativeinc.com",
    "category": "Media Workflow Software",
    "what_it_does": "vCreative provides media workflow software for radio, TV, digital, and beyond, managing production orders, approvals, promotions, and multi-market campaigns. It offers purpose-built solutions to replace spreadsheets, email, and disconnected tools, streamlining business operations and enhancing collaboration and productivity for media teams.",
    "primary_audience": "The primary audience for vCreative includes radio, TV, network, and digital media companies, encompassing single stations, multi-market groups, and agencies.",
    "core_product": "vCreative's core products are software solutions for media workflow management, including vPPO, vProMedia, vEP, and Endorsements for production workflow and distribution; vPromotions and PromoSuite Next for event and promotion management; and vTrade and PS Mail for trade and email campaign platforms.",
    "parent_ownership": "vCreative was acquired by Banyan Software in 2019.",
    "named_competitors": [
      "Apace Systems",
      "Pikolo Systems",
      "WideOrbit"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789990754516
}