# Veeve (formerly Caper AI, an Instacart company)
> Veeve, formerly Caper AI, develops AI-powered smart shopping carts that offer an enhanced in-store grocery shopping experience. These carts feature real-time item recognition, integrated payment processing, and personalized recommendations, aiming to streamline checkout and improve retail efficiency. The company was acquired by Instacart in 2021.
- URL: https://optimly.ai/brand/veeve-caper-instacart
- Logo: https://logo.clearbit.com/https://www.caper.ai/
- Slug: veeve-caper-instacart
- BAI Score: 56/100
- Archetype: Challenger
- Category: Retail Technology
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Traditional Shopping & Checkout: Shoppers use standard, non-smart carts and complete their purchases at cashier-manned lanes or conventional self-checkout kiosks, requiring manual scanning of items. | Handheld Scanner Apps / Enhanced Self-checkout: Customers use store-provided mobile apps or dedicated handheld scanners to scan items as they shop, or rely on more advanced self-checkout machines, whi | Retail Technology Consulting & Custom Solutions: Retailers engage consulting firms to design and implement bespoke in-store technology solutions, which may or may not include smart carts, tailored to  | Maintain Current Store Operations: Retailers opt not to invest in new smart cart or advanced in-store automation technologies, continuing with their existing shopping and checkout infrastructure and p
Solutions: Veeve smart cart Instacart | Caper AI acquisition Instacart | AI shopping carts for grocery stores | Instacart in-store technology | Veeve retail solutions