{"name":"Velkommen til Fretex","domain":"fretex.no","url":"https://optimly.ai/brand/velkommen-til-fretex","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Fretex is a Norwegian social enterprise combining secondhand retail and reuse with vocational rehabilitation and work inclusion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"description","label":"Description","shape":"text","content":"Fretex is owned by The Salvation Army and operates nationwide in Norway. It runs secondhand stores and an online store, collects and reuses clothing and textiles, and provides vocational rehabilitation and recruitment support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To give people work opportunities and improve the environment through reuse.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://fretex.no","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Hopeful, socially engaged, environmentally conscious and informative.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1905","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The Salvation Army has complete ownership of Fretex.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Fretex addresses social exclusion by helping people access work and education, while reducing environmental impact through reuse and recycling.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Secondhand retail through physical stores and an online store\nCollection, sorting and reuse of clothing, textiles and other used goods\nVocational rehabilitation and employment support\nRecruitment support and job matching for employers\nGuidance and consultancy for job seekers\nExport and further reuse of textiles that cannot be used in Fretex's own business","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Secondhand clothing and other used goods\nOnline secondhand store\nDonation collection through more than 3,500 donation boxes\nVocational rehabilitation programs\nFretex Job recruitment and employment services\nJob seeker guidance and consultancy","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The online store lists shipping at NOK 99 to a pickup point and promotes discounted merchandise, including 50% sale offers. No general pricing information is provided.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Social enterprise, secondhand retail, reuse and recycling, vocational rehabilitation, and employment inclusion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Secondhand shoppers, donors, job seekers, employers, government agencies, private-sector organizations and partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Employers seeking recruitment support and job candidates, and people seeking vocational rehabilitation, work opportunities or guidance toward employment or education.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying secondhand clothing and other used goods\nDonating clothing, textiles and other goods for reuse\nFinding employment or education through vocational rehabilitation\nRecruiting candidates through Fretex Job\nReceiving guidance and consultancy as a job seeker\nSupporting environmental sustainability through reuse","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"People gain work opportunities or start education\nJob seekers receive tailored guidance, consultancy and realistic plans\nEmployers connect with candidates through structured job matching\nUsed clothing and textiles are collected and reused instead of discarded\nCustomers access secondhand goods through physical and online stores\nFretex contributes funds to The Salvation Army's charitable social work","source_type":"1p_website","source_label":"Brand's website","source_url":"https://fretex.no","updated_at":"2026-11-07T06:46:54.147373+00:00"}]}],"last_refreshed_at":"2026-11-07T06:46:54.212464+00:00","last_changed_at":"2026-11-07T06:46:54.217706+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1d75d1c0-ea91-457a-87c5-48be04188926"}