{
  "slug": "vex-robotics",
  "name": "Vex-robotics",
  "description": "VEX Robotics is a leader in educational robotics for Pre-K through university, providing accessible, scalable, and affordable solutions that span all levels of formal and informal education. The company focuses on inspiring STEM problem solvers of tomorrow by encouraging creativity, teamwork, leadership, and problem-solving skills through hands-on robotics and coding experiences.",
  "url": "https://optimly.ai/brand/vex-robotics",
  "websiteUrl": "https://vexrobotics.com/",
  "logoUrl": "https://logo.clearbit.com/vexrobotics.com",
  "baiScore": 45.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Educational Robotics & STEM Kits",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T16:37:51.551Z",
  "verifiedVitals": {
    "website": "https://vexrobotics.com",
    "category": "Educational Robotics",
    "what_it_does": "VEX Robotics provides educational robotics solutions for students from Pre-K through university, offering platforms, kits, software, curriculum, professional development, and competition programs to foster STEM skills, creativity, teamwork, leadership, and problem-solving.",
    "primary_audience": "Students (Pre-K through University) and Educators",
    "core_product": "Educational robotics kits and platforms (e.g., VEX 123, VEX GO, VEX AIM, VEX IQ, VEX EXP, VEX V5, VEX CTE, VEX AIR), VEXcode coding software, and related curriculum and competition programs.",
    "pricing_model": {
      "kind": "one_time",
      "detail": "VEX Robotics primarily uses a one-time purchase model for its robotics kits and classroom bundles, with prices ranging from hundreds to thousands of dollars (e.g., VEX IQ Education Kit for $499.99, VEX IQ Small Classroom Bundle for $2,739.99). They also offer subscription-based access for some software like VEXcode VR ($199/educator per year) and professional development programs (VEX PD+ for $999). Competition fees are transactional, with yearly team registration around $200 and individual competition fees varying."
    },
    "parent_ownership": "Innovation First International, Inc.",
    "named_competitors": [
      "Shape Robotics",
      "Robo Wunderkind",
      "Luxrobo",
      "4moms",
      "Wonder Workshop",
      "No Isolation",
      "HexBug",
      "Rethink Robotics",
      "Kidobotikz",
      "FIRST Tech Challenge (FTC)",
      "FIRST Robotics Competition (FRC)"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789903870363
}