{"name":"Viads Formerly Viantadelphic","domain":"viantinc.com","url":"https://optimly.ai/brand/viads-formerly-viantadelphic","is_claimed":false,"categories":["ad-tech-ad-networks"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Viant differentiates itself through its ability to identify and target specific audience segments (e.g., 'Moveable Middle') via integrations with partners like Circana, robust solutions for CTV and digital audio advertising, and its strategic approach to navigating a cookieless advertising world, including AI-driven programmatic advertising and comprehensive measurement capabilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://viantinc.com","updated_at":"2026-10-04T00:07:24.895000+00:00"},{"key":"description","label":"Description","shape":"text","content":"Viant provides an advertising technology platform, primarily a Demand-Side Platform (DSP), that helps CPG advertisers and other marketers identify target audiences, optimize ad spend (ROAS), and execute campaigns across various channels including Connected TV (CTV), digital audio, and Digital Out-of-Home (DOOH). They focus on cookieless solutions and advanced measurement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://viantinc.com","updated_at":"2026-10-04T00:07:24.895000+00:00"}]},{"header":"Offerings","sections":[{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Viant DSP (Demand-Side Platform)\naudience targeting\nand advertising campaign measurement solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://viantinc.com","updated_at":"2026-10-04T00:07:24.895000+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Not explicitly mentioned in the provided text.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://viantinc.com","updated_at":"2026-10-04T00:07:24.895000+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"CPG marketers, advertisers, mid-market agencies, healthcare advertisers, and political campaigns seeking to optimize ad reach and performance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://viantinc.com","updated_at":"2026-10-04T00:07:24.895000+00:00"}]}],"last_refreshed_at":"2026-10-04T00:07:24.895000+00:00","last_changed_at":"2026-10-17T23:36:02.518046+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4fc674b5-4c99-4be9-90c2-99447ea5d587"}