# Viads Formerly Viantadelphic

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/viads-formerly-viantadelphic
- **Dataset:** https://optimly.ai/brand/viads-formerly-viantadelphic.json
- **Markdown:** https://optimly.ai/brand/viads-formerly-viantadelphic/llms.txt
- **Official website:** https://viantinc.com
- **Slug:** viads-formerly-viantadelphic
- **Categories:** ad-tech-ad-networks

## Overview

- **Tagline:** Viant differentiates itself through its ability to identify and target specific audience segments (e.g., 'Moveable Middle') via integrations with partners like Circana, robust solutions for CTV and digital audio advertising, and its strategic approach to navigating a cookieless advertising world, including AI-driven programmatic advertising and comprehensive measurement capabilities.
Source: Brand's website (https://viantinc.com) · 2026-10-04

- **Description:** Viant provides an advertising technology platform, primarily a Demand-Side Platform (DSP), that helps CPG advertisers and other marketers identify target audiences, optimize ad spend (ROAS), and execute campaigns across various channels including Connected TV (CTV), digital audio, and Digital Out-of-Home (DOOH). They focus on cookieless solutions and advanced measurement.
Source: Brand's website (https://viantinc.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Viant DSP (Demand-Side Platform)
  - audience targeting
  - and advertising campaign measurement solutions.
Source: Brand's website (https://viantinc.com) · 2026-10-04

- **Pricing:** Not explicitly mentioned in the provided text.
Source: Brand's website (https://viantinc.com) · 2026-10-04

## Audience

- **Target industry:** CPG marketers, advertisers, mid-market agencies, healthcare advertisers, and political campaigns seeking to optimize ad reach and performance.
Source: Brand's website (https://viantinc.com) · 2026-10-04

Page last updated 2026-10-17.