{
  "slug": "viator",
  "name": "Viator",
  "description": "Viator is an online marketplace offering over 400,000 travel experiences, including tours, activities, and attractions worldwide, providing features like 24/7 customer support, flexible booking options, and customer reviews.",
  "url": "https://optimly.ai/brand/viator",
  "websiteUrl": "https://viator.com/",
  "logoUrl": "https://logo.clearbit.com/viator.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Leisure Experience Booking Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-25T10:41:55.113Z",
  "verifiedVitals": {
    "website": "https://viator.com",
    "category": "Online travel agency / marketplace for tours and activities",
    "primary_audience": "Viator's primary audience consists of travelers, planners, and dreamers, particularly those from the US, UK, and Australia. The audience skews slightly more female (55.71%) than male (44.29%), with the largest age group being 25-34 year olds.",
    "named_competitors": [
      "GetYourGuide",
      "Klook",
      "Tiqets",
      "Musement",
      "Project Expedition",
      "KKday"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "finding unique travel experiences",
      "planning complex itineraries",
      "booking reliable tours",
      "managing travel uncertainty",
      "accessing diverse activities globally",
      "ensuring booking flexibility"
    ],
    "solutionIntents": [
      "book travel activities online",
      "discover local tours",
      "reserve attractions tickets",
      "manage travel bookings",
      "earn travel rewards",
      "flexible travel planning"
    ],
    "evaluationIntents": [
      "Viator customer service reviews",
      "Viator pricing comparison",
      "Viator cancellation policy",
      "best travel experience platform",
      "Viator booking process",
      "Viator rewards program"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787721109919
}