{"name":"Victory","domain":"victory.co.il","url":"https://optimly.ai/brand/victory","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Victory is an Israeli supermarket group offering in-store and online grocery shopping, promotions, gift cards, and customer credit-card benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"description","label":"Description","shape":"text","content":"Victory Group operates approximately 70 supermarket stores across Israel, from Beit She'an to Dimona, and has offered online shopping since 2017. The company sells kosher food and grocery products, runs weekly and category promotions, and provides gift cards and customer benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide an easy, simple, fast, and innovative grocery-shopping experience, while supporting the community through food donations, deliveries, and other initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://victory.co.il","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, value-focused, and customer-oriented, emphasizing savings, convenience, and benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1986","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The group began in 1986 as a subsidiary of an international banking company that operated in West Africa and Europe.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helping consumers conveniently purchase kosher groceries and household products at competitive prices through physical supermarkets and online shopping, with access to promotions and customer benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Supermarket retail operations\nOnline grocery shopping\nGrocery promotions and weekly deals\nKosher food retail, including Badatz-certified products\nGift cards and purchase cards\nCustomer service\nLogistics services for group companies\nCommunity food donations and support initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Food and nutrition products\nGrains\nSnacks and sweets\nFruit and vegetables\nHousehold and leisure products\nBreads, cakes, and cookies\nFrozen products and eggs\nDeli, salads, and sausages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Value-oriented pricing and promotions; the site promotes low prices, weekly deals, network promotions, and exclusive benefits for Victory customer-club and MAX card members. Specific prices are not stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery and supermarket retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and grocery shoppers in Israel, including online shoppers and members of Victory's customer club.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Israeli consumers and households seeking kosher groceries, household products, low prices, promotions, and convenient in-store or online shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Weekly grocery shopping at Victory supermarkets\nOnline grocery shopping through Victory Online\nFinding weekly and category-specific promotions\nPurchasing kosher food products, including Badatz-certified items\nUsing Victory 100% gift or purchase cards\nReceiving customer benefits through the Victory MAX credit card\nAccessing customer service\nSupporting or receiving community food assistance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient, simple, and faster grocery shopping\nAccess to supermarket promotions and lower prices\nOnline purchasing option\nAccess to kosher products\nUse of gift cards and purchase cards across participating companies\nExclusive discounts and benefits for eligible customer-card holders\nAccess to customer support\nCommunity support through food donations and deliveries","source_type":"1p_website","source_label":"Brand's website","source_url":"https://victory.co.il","updated_at":"2026-11-07T19:41:19.134983+00:00"}]}],"last_refreshed_at":"2026-11-07T19:41:19.150805+00:00","last_changed_at":"2026-11-07T19:41:19.166441+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=7e370929-b787-4d0a-a655-0d5205a82633"}