# Victory > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/victory - **Dataset:** https://optimly.ai/brand/victory.json - **Markdown:** https://optimly.ai/brand/victory/llms.txt - **Official website:** https://victory.co.il - **Slug:** victory - **Categories:** retail-ecommerce ## Overview - **Tagline:** Victory is an Israeli supermarket group offering in-store and online grocery shopping, promotions, gift cards, and customer credit-card benefits. Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Description:** Victory Group operates approximately 70 supermarket stores across Israel, from Beit She'an to Dimona, and has offered online shopping since 2017. The company sells kosher food and grocery products, runs weekly and category promotions, and provides gift cards and customer benefits. Source: Brand's website (https://victory.co.il) · 2026-11-07 ## Identity - **Mission:** To provide an easy, simple, fast, and innovative grocery-shopping experience, while supporting the community through food donations, deliveries, and other initiatives. Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Website:** https://victory.co.il Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Voice & tone:** Promotional, value-focused, and customer-oriented, emphasizing savings, convenience, and benefits. Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Founded:** 1986 Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Parent ownership:** The group began in 1986 as a subsidiary of an international banking company that operated in West Africa and Europe. Source: Brand's website (https://victory.co.il) · 2026-11-07 ## Offerings - **Problem solved:** Helping consumers conveniently purchase kosher groceries and household products at competitive prices through physical supermarkets and online shopping, with access to promotions and customer benefits. Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Core capabilities:** - Supermarket retail operations - Online grocery shopping - Grocery promotions and weekly deals - Kosher food retail, including Badatz-certified products - Gift cards and purchase cards - Customer service - Logistics services for group companies - Community food donations and support initiatives Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Products / SKUs:** - Food and nutrition products - Grains - Snacks and sweets - Fruit and vegetables - Household and leisure products - Breads, cakes, and cookies - Frozen products and eggs - Deli, salads, and sausages Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Pricing:** Value-oriented pricing and promotions; the site promotes low prices, weekly deals, network promotions, and exclusive benefits for Victory customer-club and MAX card members. Specific prices are not stated. Source: Brand's website (https://victory.co.il) · 2026-11-07 ## Audience - **Target industry:** Grocery and supermarket retail Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Customer base:** Consumers and grocery shoppers in Israel, including online shoppers and members of Victory's customer club. Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Ideal customer profile:** Israeli consumers and households seeking kosher groceries, household products, low prices, promotions, and convenient in-store or online shopping. Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Use cases:** - Weekly grocery shopping at Victory supermarkets - Online grocery shopping through Victory Online - Finding weekly and category-specific promotions - Purchasing kosher food products, including Badatz-certified items - Using Victory 100% gift or purchase cards - Receiving customer benefits through the Victory MAX credit card - Accessing customer service - Supporting or receiving community food assistance Source: Brand's website (https://victory.co.il) · 2026-11-07 - **Customer outcomes:** - Convenient, simple, and faster grocery shopping - Access to supermarket promotions and lower prices - Online purchasing option - Access to kosher products - Use of gift cards and purchase cards across participating companies - Exclusive discounts and benefits for eligible customer-card holders - Access to customer support - Community support through food donations and deliveries Source: Brand's website (https://victory.co.il) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.