{"name":"Vietnam Airlines","domain":"vietnamairlines.com","url":"https://optimly.ai/brand/vietnam-airlines","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Vietnam Airlines is a Vietnamese airline offering domestic and international passenger flights, travel services, frequent-flyer benefits, and cargo services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"description","label":"Description","shape":"text","content":"Vietnam Airlines provides online flight booking, booking management, check-in, flight-status and schedule information, baggage services, airport and transit assistance, onboard and ground services, lounges, travel guidance, and ticket refund or exchange support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Bringing Vietnamese Identity to the World.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://vietnamairlines.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Travel-focused, service-oriented, promotional, and centered on Vietnamese identity.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"30 June 2010 (initial business registration date stated on the website)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Hanoi, Vietnam","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps travelers book and manage flights, prepare for travel, access airport and baggage information, use passenger services, and handle ticket changes or refunds.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Domestic and international flight booking\nBooking management and flight changes\nOnline, kiosk, and airport counter check-in\nFlight status and schedule information\nBaggage information, allowances, and extra baggage purchase\nAirport, transit, connecting, and lounge services\nPassenger travel advice and destination guidance\nTicket refunds, exchanges, and booking cancellation support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Domestic and international passenger flights\nEconomy, Premium Economy, and Business Class services\nLotusmiles frequent-flyer program\nBaggage and extra baggage services\nAirport lounge and SkyPriority services\nVietnam Airlines mobile app\nCargo services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Published fares vary by route, fare type, passenger group, and service class. Applicable fare conditions, fare differences, refund charges, exchange charges, and no-show charges are specified during booking or in fare rules.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Airlines and aviation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Passengers traveling on domestic and international routes, Lotusmiles members, travel bookers, and cargo customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking to book and manage domestic or international air travel, particularly passengers traveling to, from, or within Vietnam.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking one-way, round-trip, or multi-destination flights\nManaging reservations and changing itineraries\nChecking in online, at a kiosk, or at an airport counter\nReviewing flight status and schedules\nPlanning baggage and purchasing additional checked baggage\nUsing airport lounges, SkyPriority, and connecting-flight services\nGetting travel guidance for Vietnam domestic flights and international journeys\nRequesting voluntary ticket refunds or exchanges","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A more streamlined flight-booking and travel-planning process\nAbility to manage reservations and make eligible ticket changes or refunds\nImproved preparation through baggage, airport, transit, and travel information\nAccess to onboard, ground, lounge, and priority airport services\nFrequent-flyer rewards and partner benefits through Lotusmiles\nSupport for transporting cargo by air","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vietnamairlines.com","updated_at":"2026-11-07T07:15:43.778765+00:00"}]}],"last_refreshed_at":"2026-11-07T07:15:43.790099+00:00","last_changed_at":"2026-11-07T07:15:43.799103+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b1147169-33ec-4725-8852-a66a82b7cb52"}