{
  "slug": "viffa-vietnam-international-furniture-fair",
  "name": "viffa-vietnam-international-furniture-fair",
  "description": "VIFA EXPO (Vietnam International Furniture & Home Accessories Fair) is the oldest and most prestigious furniture fair in Vietnam, renowned for its position as a leading export furniture tradeshow in Southeast Asia. Established in 2008, it connects international buyers with Vietnamese and Southeast Asian manufacturers of wood, furniture, handicrafts, and home décor products.",
  "url": "https://optimly.ai/brand/viffa-vietnam-international-furniture-fair",
  "websiteUrl": "https://vifafair.com/",
  "logoUrl": "https://logo.clearbit.com/vifafair.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Industry Conferences & Exhibitions",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T14:24:26.371Z",
  "verifiedVitals": {
    "website": "https://vifafair.com",
    "category": "Furniture and Home Accessories Trade Fair",
    "what_it_does": "Organizes and hosts the VIFA EXPO, an international trade show for furniture and home accessories, connecting manufacturers and suppliers with international buyers and visitors.",
    "primary_audience": "International buyers, furniture manufacturers, home accessories manufacturers, and industry professionals.",
    "core_product": "VIFA EXPO (Vietnam International Furniture & Home Accessories Fair)",
    "named_competitors": [
      "EFE (Malaysia)",
      "MIFF (Malaysia)",
      "PIFS (Philippines)",
      "IFEX (Indonesia)",
      "CIFF (China)"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790279182302
}