# Vigoro
> Vigoro is a brand of lawn and garden products, primarily known for its fertilizers, plant food, and other lawn care essentials, commonly found at The Home Depot.
- URL: https://optimly.ai/brand/vigoro
- Logo: https://logo.clearbit.com/https://vigoro.ai/
- Slug: vigoro
- BAI Score: 38/100
- Archetype: Incumbent
- Category: Home & Garden
- Last Analyzed: July 1, 2026
## Buyer Intent Signals
Problems: weeds in lawn | underperforming plants | yellowing grass | garden pest issues | poor soil quality | struggling vegetables
Solutions: fertilize lawn | feed plants | improve soil health | kill weeds | protect garden from pests | grow healthier vegetables
Comparisons: best value fertilizer | easy to use lawn care | affordable plant food | where to buy Vigoro | Vigoro vs Scotts fertilizer | reviews of Vigoro products
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## Full Details / RAG Data
### Overview
Vigoro is listed in the AI Directory.
Vigoro is a brand of lawn and garden products, primarily known for its fertilizers, plant food, and other lawn care essentials, commonly found at The Home Depot.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Vigoro |
| Slug         | vigoro |
| URL          | https://optimly.ai/brand/vigoro |
| Logo         | https://logo.clearbit.com/https://vigoro.ai/ |
| BAI Score    | 38/100 |
| Archetype    | Incumbent |
| Category     | Home & Garden |
| Last Analyzed | July 1, 2026 |
| Last Updated | 2026-07-13T22:20:06.732Z |
### Verified Facts
- Founded: 1926
- Headquarters: Marysville, Ohio (via Scotts Miracle-Gro)
### Buyer Intent Signals
#### Problems this brand solves
- weeds in lawn
- underperforming plants
- yellowing grass
- garden pest issues
- poor soil quality
- struggling vegetables
#### Buyers search for
- fertilize lawn
- feed plants
- improve soil health
- kill weeds
- protect garden from pests
- grow healthier vegetables
#### Buyers compare
- best value fertilizer
- easy to use lawn care
- affordable plant food
- where to buy Vigoro
- Vigoro vs Scotts fertilizer
- reviews of Vigoro products
### Links
- Canonical page: https://optimly.ai/brand/vigoro
- JSON endpoint: /brand/vigoro.json
- LLMs.txt: /brand/vigoro/llms.txt