{"name":"Viking Ocean Cruises","domain":"vikingcruises.com","url":"https://optimly.ai/brand/viking-ocean-cruises","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Destination-focused cruise company offering ocean, river and expedition voyages across the world.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"},{"key":"description","label":"Description","shape":"text","content":"Viking provides culturally immersive travel experiences through ocean, river and expedition cruises. Its voyages emphasize destination-focused itineraries, enrichment programs and shore excursions in every port.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make travel more destination-focused and culturally immersive, creating meaningful experiences for curious travelers and experiences “For The Thinking Person™.”","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://vikingcruises.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Thoughtful, destination-focused, culturally immersive and refined, with an emphasis on Scandinavian design and enrichment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1997","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Viking helps curious travelers explore destinations through culturally immersive, enrichment-focused cruises that prioritize time in port and meaningful experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Ocean cruising on small, all-veranda ships\nRiver cruising on major waterways\nExpedition voyages in remote destinations\nDestination-focused itinerary design\nCultural enrichment through performances, port talks, cooking demonstrations and guest lecturers\nShore excursions in every port\nScientific and educational enrichment for expedition voyages\nCruise planning support through Viking agents and travel advisors","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Viking Ocean Cruises\nViking River Cruises\nViking Expeditions\nWorld Cruises\nGrand Journeys","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website advertises a Fall Sale with up to 35% off, free airfare and a $25 deposit; the offer is stated to expire November 30, 2026.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism, specifically cruise travel and luxury cruises.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Curious travelers seeking destination-focused, culturally immersive ocean, river or expedition voyages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers who value cultural enrichment, immersive destinations, small-ship cruising, Scandinavian design and time in port over a broad, all-purpose cruise experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Exploring Scandinavia, Northern Europe, the Mediterranean, the Caribbean, Asia, the Americas, Australia and New Zealand by ocean cruise\nSailing European, Egyptian, Southeast Asian or Mississippi River itineraries\nExploring Antarctica, the Arctic and North America’s Great Lakes on expedition voyages\nTaking world cruises and grand journeys\nExperiencing destination-based cultural enrichment through shore excursions and onboard programming","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater cultural and destination immersion\nA shore excursion in every port\nMore time in port through itineraries designed for destination access\nAccess to onboard and onshore enrichment programs\nComfortable travel on ships with Scandinavian design and extensive public spaces\nOpportunities to explore remote destinations with expedition vessels designed for safety and comfort","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vikingcruises.com","updated_at":"2026-11-07T06:47:00.524543+00:00"}]}],"last_refreshed_at":"2026-11-07T06:47:00.531055+00:00","last_changed_at":"2026-11-07T06:47:00.537116+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=6657be23-9fa4-447b-8e82-191a511a9e53"}