{"name":"Vineyard","domain":"the-vineyard.co.uk","url":"https://optimly.ai/brand/vineyard","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A contemporary luxury hotel and retreat in the Berkshire countryside near Newbury, offering accommodation, dining, wine, spa, events and celebrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Vineyard is a reimagined luxury retreat reopening on 1 February 2027. It will offer refurbished bedrooms and suites, a gastronomic restaurant, brasserie, bar, wine shop, chocolate kitchen, event spaces and, later in 2027, a new spa and additional bedrooms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create memorable experiences where guests can gather, dine, unwind and stay well, with exceptional hospitality and experiences designed to be savoured.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Executive Head Chef Tom Scade and Director of Wine & Beverage Romain Bourger.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://the-vineyard.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Contemporary, luxurious, warm, polished and experience-led.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Berkshire countryside near Newbury, England.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of Apex Hotels Ltd.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a destination for restful stays, exceptional food and wine, wellness, gatherings, events and celebrations in a refined countryside setting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury hotel accommodation\nGastronomic and brasserie dining\nWine collection and wine tastings\nAfternoon tea\nChocolate-making masterclasses\nPrivate dining\nEvents and celebrations\nSpa and wellness facilities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Classic Rooms\nManor Rooms\nSuites\nThe Grand Suite\nThe Brasserie\nSeyval Restaurant\nAfternoon Tea\nThe Wine Shop & Cellar","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels, food and beverage, wellness, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, diners, wine enthusiasts, spa guests, and groups or individuals booking events and celebrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking a contemporary luxury countryside retreat near Newbury, including leisure travelers, food and wine visitors, and customers planning events or celebrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays and short breaks\nRelaxing and unwinding in a countryside retreat\nBrasserie and gastronomic dining\nAfternoon tea\nWine shopping and sommelier-led tastings\nChocolate-making masterclasses\nPrivate dining\nEvents and celebrations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A refined retreat from everyday life\nEffortless relaxation and restorative stays\nWake refreshed after a comfortable stay\nAccess to exceptional food and wine\nMemorable dining, tasting and masterclass experiences\nA venue for gatherings, events and celebrations\nConvenient hotel services including complimentary parking and Wi-Fi","source_type":"1p_website","source_label":"Brand's website","source_url":"https://the-vineyard.co.uk","updated_at":"2026-11-08T02:23:47.983806+00:00"}]}],"last_refreshed_at":"2026-11-08T02:23:47.990407+00:00","last_changed_at":"2026-11-08T02:23:47.996826+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=16ea55da-2564-4088-8a26-d4cc824e87d3"}