{"name":"Virgin Money UK","domain":"virginmoney.com","url":"https://optimly.ai/brand/virgin-money-uk","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"UK bank offering personal and business banking products, including current accounts, credit cards, savings, mortgages, insurance and business accounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"},{"key":"description","label":"Description","shape":"text","content":"Virgin Money UK provides banking and financial services through branches, an app and online banking. Its website promotes no-nonsense products, cashback and rewards, financial wellbeing support, and mortgage assistance. The site states that Virgin Money became part of Nationwide, with the business transferring on 2 April 2026 following Court approval on 23 February 2026.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://uk.virginmoney.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"No-nonsense, honest, approachable and customer-focused, with an emphasis on clear information, support and service over sales.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of Nationwide. The website states that Virgin Money's business transferred to Nationwide on 2 April 2026 following Court approval on 23 February 2026.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage their money through banking, borrowing, saving, insurance and related financial support services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal current accounts\nCredit cards and balance transfers\nBusiness banking accounts\nSavings accounts and Cash ISAs\nMortgages and remortgages\nInsurance\nCashback and rewards programmes\nBranch, app and online banking services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Current accounts\nCredit cards\nBalance transfer cards\nBusiness accounts\nSavings accounts\nCash ISAs\nMortgages\nInsurance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Credit products have terms and conditions and are subject to status. The site gives a representative credit-card example of £1,200 borrowed at a 27.9% variable purchase rate with a 27.9% variable representative APR; fees may apply. Offers are subject to change and availability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal banking customers and businesses in the UK.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK individuals seeking current accounts, cards, savings, mortgages or insurance, and businesses seeking business banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing everyday personal finances\nTransferring credit-card balances\nEarning cashback and rewards on card spending\nSaving money and using Cash ISAs\nObtaining a mortgage or remortgage\nManaging business finances\nAccessing financial wellbeing or mortgage payment support\nBanking through branches, an app or online services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Manage money through current, savings, card and digital banking services\nPotentially reduce interest costs through balance-transfer offers\nEarn cashback and access rewards\nAccess mortgage and financial wellbeing support\nReceive in-person service through Virgin Money branches\nProtect personal needs and belongings through insurance options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uk.virginmoney.com","updated_at":"2026-11-06T22:18:17.913034+00:00"}]}],"last_refreshed_at":"2026-11-06T22:18:17.921838+00:00","last_changed_at":"2026-11-06T22:18:17.934364+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8e32f4ad-72ca-48a9-9f45-3eca1730df9f"}