{"name":"Virgin","domain":"virgin.com","url":"https://optimly.ai/brand/virgin","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Virgin is a global brand and growth-investment group spanning multiple sectors, focused on creating unique customer experiences and changing business for good.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Virgin Group is the home of Virgin. It develops and nurtures Virgin businesses across Travel & Leisure, Health & Wellness, Music & Entertainment, Telecoms & Media, Financial Services and Space. The Virgin brand includes more than 40 companies operating across five continents.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Changing Business for Good: challenging the status quo and shaking up markets while championing people and the planet.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Richard Branson founded Virgin and remains central to the Branson family and Virgin Group. The Virgin Group also has a senior team with more than 75 years of collective investment and operational experience at Virgin.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://virgin.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Human, visionary, brave, entrepreneurial, challenging and playful.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1970, when the Virgin brand was born; Virgin's story began in 1967 with Richard Branson's Student magazine.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Virgin is part of the Virgin Group, which supports the Branson family and the growth of the Virgin brand. Virgin Unite is the independent entrepreneurial foundation of the Virgin Group and the Branson family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Virgin businesses aim to improve existing markets and customer experiences by challenging the status quo, addressing customer and stakeholder needs, and creating better ways of doing business.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Developing and nurturing Virgin businesses\nGlobal growth investment across multiple sectors\nCreating unique customer experiences\nEntrepreneurship, innovation and market disruption\nBuilding and managing a global brand portfolio\nSupporting people, communities and the planet through purpose-led initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Virgin Atlantic\nVirgin Australia\nVirgin Hotels\nVirgin Voyages\nVirgin Galactic\nVirgin Active\nVirgin Media O2\nVirgin Mobile","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel & Leisure; Health & Wellness; Music & Entertainment; Telecoms & Media; Financial Services; Space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Customers and users of Virgin companies across travel, leisure, health and wellness, entertainment, telecoms, media, financial services and space, as well as founders supported by Virgin StartUp.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Not specified as a single profile; Virgin serves customers and users across its multiple sectors and supports founders through Virgin StartUp.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Travel and aviation\nHotels, holidays and cruises\nHealth and wellness\nTelecoms, mobile and media services\nFinancial services\nMusic and entertainment\nSpaceflight and space technology\nExperiences, gifts and wine","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Unique and exceptional customer experiences\nAccess to exclusive offers and opportunities through Virgin Red\nImproved access to travel, leisure, entertainment, financial and connectivity services\nAccess to business advice, funding, mentoring and a founder community through Virgin StartUp\nGreater digital access, devices and digital skills for people affected by digital exclusion","source_type":"1p_website","source_label":"Brand's website","source_url":"https://virgin.com","updated_at":"2026-11-06T22:19:07.296613+00:00"}]}],"last_refreshed_at":"2026-11-06T22:19:07.304082+00:00","last_changed_at":"2026-11-06T22:19:07.311439+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=386abb81-25dd-4cc5-9760-55dfebe4b9ec"}