# Virtue Labs
> Virtue Labs is a biotech-based hair care company that utilizes Alpha Keratin 60ku, a proprietary protein bio-identical to the keratin in human hair. The company's technology was originally developed for regenerative medicine to heal wounded veterans before being adapted for cosmetic hair repair. Virtue's product line includes shampoos, conditioners, and specialized treatments targeting hair damage, thinning, and scalp health.
- URL: https://optimly.ai/brand/virtue-labs
- Slug: virtue-labs
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## Full Details / RAG Data
### Overview
Virtue Labs is listed in the AI Directory.
Virtue Labs is a biotech-based hair care company that utilizes Alpha Keratin 60ku, a proprietary protein bio-identical to the keratin in human hair. The company's technology was originally developed for regenerative medicine to heal wounded veterans before being adapted for cosmetic hair repair. Virtue's product line includes shampoos, conditioners, and specialized treatments targeting hair damage, thinning, and scalp health.
### Metadata
| Field       | Value |
|-------------|-------|
| Name        | Virtue Labs |
| Slug        | virtue-labs |
| URL         | https://optimly.ai/brand/virtue-labs |
| Last Updated | 2026-03-21T11:18:59.419Z |
### Links
- Canonical page: https://optimly.ai/brand/virtue-labs
- JSON endpoint: /brand/virtue-labs.json
- LLMs.txt: /brand/virtue-labs/llms.txt