{"name":"Visilab","domain":"visilab.ch","url":"https://optimly.ai/brand/visilab","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Swiss optical retailer offering prescription glasses, sunglasses, contact lenses, eye examinations and hearing services through more than 75 shops and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"description","label":"Description","shape":"text","content":"Visilab is a Swiss optician founded in 1988. It provides eyewear, optical lenses, contact lenses, eye examinations, styling advice, insurance and guarantees, and hearing services. Visilab operates more than 75 shops across French- and German-speaking Switzerland and sells products and offers services online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To improve the visual quality and comfort of anyone needing optical correction through simple, fast, tailor-made and efficient solutions based on each customer’s needs, while highlighting individual personality through eyewear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://visilab.ch","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, service-oriented, reassuring and customer-focused, with emphasis on quality, technology, expertise, fashion and trust.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1988","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of the EssilorLuxottica group since 2021; Visilab also has a partnership with GrandVision strengthened since 2017.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps people improve vision and visual comfort by providing personalized optical corrections, eyewear, eye care and hearing solutions, while also helping customers express their style.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Eye examinations performed by qualified optometrists\nPersonalized advice on prescription lenses, frames and contact lenses\nFacial morphology and eyewear styling advice\nOptical lens assembly and fitting using state-of-the-art technology\nPrescription glasses assembled on site in stores and available within one hour\nSale of prescription glasses, sunglasses and contact lenses online\nDigital frame try-on through the Frame Removal tool\nContact lens subscriptions with selectable delivery location and frequency","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Prescription glasses\nSunglasses, with or without prescription lenses\nOptical lenses\nContact lenses and care products\nEyeglass frames from international brands\nHearing products and services, including Nuance Audio\nContact lens subscription","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Eyewear prices are displayed in Swiss francs (CHF) and vary by product; examples shown on the site range from CHF 119 to CHF 769.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Optical retail, optometry and hearing care","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals needing optical correction, eyewear, eye care or hearing services, plus companies seeking employee eye-care and protective eyewear services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking personalized prescription glasses, sunglasses, contact lenses, eye examinations or hearing care in Switzerland, including customers who value qualified opticians, advanced technology, branded eyewear, convenience and styling advice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Getting a personalized eye examination and prescription\nChoosing and fitting prescription glasses or sunglasses\nImproving visual comfort with customized lenses\nTrying on frames digitally or reserving them online for in-store fitting\nOrdering contact lenses online through a subscription\nReceiving eyewear styling advice based on facial morphology and personal style\nObtaining a free hearing test or hearing service\nProviding protective, safety, driving or screen glasses for employees","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved visual quality and comfort\nPersonalized glasses fitted to the customer’s face and visual needs\nAccess to qualified opticians and optometrists\nFaster access to prescription glasses, including one-hour in-store assembly\nA wider choice of branded eyewear aligned with personal style\nConvenient online purchasing, digital try-on and appointment booking\nSupport for eye health and hearing care\nWorkplace protection for employees’ eyes","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visilab.ch","updated_at":"2026-11-07T19:44:15.089637+00:00"}]}],"last_refreshed_at":"2026-11-07T19:44:15.138910+00:00","last_changed_at":"2026-11-07T19:44:15.151227+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b31d29f3-33bc-4e6d-89e6-2e1f79c819f9"}