{"name":"Vision Express","domain":"visionexpress.com","url":"https://optimly.ai/brand/vision-express","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Vision Express is an optical retailer offering eye tests, prescription glasses, contact lenses, sunglasses and related eye-care services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"},{"key":"description","label":"Description","shape":"text","content":"Vision Express provides high-quality, affordable eye care through stores and online, including eye tests, prescription eyewear, contact lenses, contact lens care products, and sunglasses with or without prescription lenses. It is part of the EssilorLuxottica group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To deliver high-quality, affordable eye care and create welcoming, inclusive experiences for customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://visionexpress.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Helpful, welcoming, inclusive and service-oriented, with an emphasis on accessible eye care and customer support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of the EssilorLuxottica group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers access eye tests, vision care, prescription eyewear, contact lenses and sunglasses, along with guidance and support for purchasing and using these products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Eye tests, including Advanced Eye Tests with OCT 3D scans and dry-eye assessments\nPrescription glasses with frames and lenses\nContact lenses and contact lens care products\nSunglasses, including prescription sunglasses\nIn-store optical services and appointments\nOnline eyewear shopping, delivery and order tracking\nInclusive shopping and eye-test experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Prescription glasses\nContact lenses\nContact lens care products\nSunglasses\nPrescription sunglasses\nAdvanced Eye Tests\nOCT 3D scans\nEyecare Plan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The standard eye test costs £30. Some customers may be eligible for a free NHS-funded eye test. An NHS-funded eye test can be upgraded to an Advanced Eye Test from £6. Online orders over £35 qualify for free delivery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Optical retail and eye care","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Customers seeking eye tests, prescription eyewear, contact lenses, sunglasses and related eye-care services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People who need vision care or eyewear, including customers shopping for glasses, contact lenses or sunglasses and those seeking in-store eye tests.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking an eye test\nBuying prescription glasses\nBuying contact lenses and contact lens care products\nBuying sunglasses or prescription sunglasses\nReceiving an Advanced Eye Test with OCT 3D scanning\nShopping online for eyewear\nFinding a local optical store\nUsing virtual try-on and eyewear buying guides","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to eye tests and vision-care services\nPrescription eyewear and sunglasses suited to customers' vision needs\nConvenient online ordering, delivery and order tracking\nAccess to guidance for choosing glasses and lenses\nA more welcoming and inclusive store experience\nFree 100-day returns and free lifetime servicing on eligible offerings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://visionexpress.com","updated_at":"2026-11-07T19:50:47.328793+00:00"}]}],"last_refreshed_at":"2026-11-07T19:50:47.337358+00:00","last_changed_at":"2026-11-07T19:50:47.345266+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1be79a8c-b582-42f9-846d-e163e766b2a5"}