# Vision Express

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/vision-express
- **Dataset:** https://optimly.ai/brand/vision-express.json
- **Markdown:** https://optimly.ai/brand/vision-express/llms.txt
- **Official website:** https://visionexpress.com
- **Slug:** vision-express
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Vision Express is an optical retailer offering eye tests, prescription glasses, contact lenses, sunglasses and related eye-care services.
Source: Brand's website (https://visionexpress.com) · 2026-11-07

- **Description:** Vision Express provides high-quality, affordable eye care through stores and online, including eye tests, prescription eyewear, contact lenses, contact lens care products, and sunglasses with or without prescription lenses. It is part of the EssilorLuxottica group.
Source: Brand's website (https://visionexpress.com) · 2026-11-07

## Identity

- **Mission:** To deliver high-quality, affordable eye care and create welcoming, inclusive experiences for customers.
Source: Brand's website (https://visionexpress.com) · 2026-11-07

- **Website:** https://visionexpress.com
Source: Brand's website (https://visionexpress.com) · 2026-11-07

- **Voice & tone:** Helpful, welcoming, inclusive and service-oriented, with an emphasis on accessible eye care and customer support.
Source: Brand's website (https://visionexpress.com) · 2026-11-07

- **Parent ownership:** Part of the EssilorLuxottica group.
Source: Brand's website (https://visionexpress.com) · 2026-11-07

## Offerings

- **Problem solved:** Helps customers access eye tests, vision care, prescription eyewear, contact lenses and sunglasses, along with guidance and support for purchasing and using these products.
Source: Brand's website (https://visionexpress.com) · 2026-11-07

- **Core capabilities:**
  - Eye tests, including Advanced Eye Tests with OCT 3D scans and dry-eye assessments
  - Prescription glasses with frames and lenses
  - Contact lenses and contact lens care products
  - Sunglasses, including prescription sunglasses
  - In-store optical services and appointments
  - Online eyewear shopping, delivery and order tracking
  - Inclusive shopping and eye-test experiences
Source: Brand's website (https://visionexpress.com) · 2026-11-07

- **Products / SKUs:**
  - Prescription glasses
  - Contact lenses
  - Contact lens care products
  - Sunglasses
  - Prescription sunglasses
  - Advanced Eye Tests
  - OCT 3D scans
  - Eyecare Plan
Source: Brand's website (https://visionexpress.com) · 2026-11-07

- **Pricing:** The standard eye test costs £30. Some customers may be eligible for a free NHS-funded eye test. An NHS-funded eye test can be upgraded to an Advanced Eye Test from £6. Online orders over £35 qualify for free delivery.
Source: Brand's website (https://visionexpress.com) · 2026-11-07

## Audience

- **Target industry:** Optical retail and eye care
Source: Brand's website (https://visionexpress.com) · 2026-11-07

- **Customer base:** Customers seeking eye tests, prescription eyewear, contact lenses, sunglasses and related eye-care services.
Source: Brand's website (https://visionexpress.com) · 2026-11-07

- **Ideal customer profile:** People who need vision care or eyewear, including customers shopping for glasses, contact lenses or sunglasses and those seeking in-store eye tests.
Source: Brand's website (https://visionexpress.com) · 2026-11-07

- **Use cases:**
  - Booking an eye test
  - Buying prescription glasses
  - Buying contact lenses and contact lens care products
  - Buying sunglasses or prescription sunglasses
  - Receiving an Advanced Eye Test with OCT 3D scanning
  - Shopping online for eyewear
  - Finding a local optical store
  - Using virtual try-on and eyewear buying guides
Source: Brand's website (https://visionexpress.com) · 2026-11-07

- **Customer outcomes:**
  - Access to eye tests and vision-care services
  - Prescription eyewear and sunglasses suited to customers' vision needs
  - Convenient online ordering, delivery and order tracking
  - Access to guidance for choosing glasses and lenses
  - A more welcoming and inclusive store experience
  - Free 100-day returns and free lifetime servicing on eligible offerings
Source: Brand's website (https://visionexpress.com) · 2026-11-07

Page last updated 2026-11-07.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.