{
  "slug": "viviscal",
  "name": "Viviscal",
  "description": "Viviscal offers a range of hair growth supplements and hair care products designed to visibly improve hair growth and thickness for both women and men, addressing concerns like hair thinning and shedding.",
  "url": "https://optimly.ai/brand/viviscal",
  "websiteUrl": "https://viviscal.com/",
  "logoUrl": "https://logo.clearbit.com/viviscal.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Supplements",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-27T18:00:04.570Z",
  "verifiedVitals": {
    "website": "https://viviscal.com",
    "category": "Hair care, dietary supplements",
    "what_it_does": "Viviscal provides dietary supplements and topical products designed to promote hair growth and thickness, and reduce shedding. The company states that its products can visibly improve hair growth and thickness in as little as 3 months.",
    "primary_audience": "Men and women seeking to improve hair growth, thickness, and reduce shedding.",
    "core_product": "Hair growth supplements, including Women's Hair Growth Supplements, Men's Hair Growth Supplements, 4D Hair Growth Cycle Supplement, and Shed Control Hair Supplement.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Products can be purchased as one-time orders or through a subscription service, with prices for supplements starting from $40.00. Free shipping is offered on one-time orders over $99 and on all subscription orders."
    },
    "parent_ownership": "Viviscal was acquired by the US conglomerate Church & Dwight in 2017 for $160 million.",
    "named_competitors": [
      "Nutrafol",
      "Rogaine",
      "HIMS",
      "HERS",
      "Vegamour",
      "The Root Co.",
      "Divi",
      "Happy Head",
      "Lunakai",
      "OGX",
      "Nexxus",
      "Nature's Bounty",
      "Botanic Choice",
      "Vital Proteins",
      "Ritual Essentials",
      "Garden of Life",
      "Thorne Collagen Plus",
      "OLLY"
    ]
  },
  "intentTags": {
    "problemIntents": [
      "hair loss",
      "hair thinning",
      "hair shedding",
      "desire for thicker hair",
      "improving hair health"
    ],
    "solutionIntents": [
      "hair growth supplements",
      "hair strengthening products",
      "hair care regimens",
      "holistic hair health solutions"
    ],
    "evaluationIntents": [
      "Viviscal reviews",
      "Viviscal ingredients",
      "Viviscal effectiveness",
      "Viviscal science",
      "compare hair growth products"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787906200324
}