# Vivvix-formerly-kantar-and-numerator

> Publicly sourced profile assembled by Optimly, in the Optimly AI Brand Index. Last refreshed 2026-10-04.

- **Business Profile:** https://optimly.ai/brand/vivvix-formerly-kantar-and-numerator
- **Dataset:** https://optimly.ai/brand/vivvix-formerly-kantar-and-numerator.json
- **Markdown:** https://optimly.ai/brand/vivvix-formerly-kantar-and-numerator/llms.txt
- **Official website:** https://kantar.com
- **Slug:** vivvix-formerly-kantar-and-numerator

## Overview

- **Tagline:** Unification of Kantar Media and Numerator's advertising intelligence assets to create the 'world's largest ad intel company' with the 'most comprehensive advertising intelligence footprint' (coverage of $250B+ in media spend and 35M+ creative assets). It offers a single, user-intuitive platform with AI-powered features for real-time, actionable insights.
Source: Brand's website (https://kantar.com) · 2026-10-04

- **Description:** Vivvix is the world's largest ad intel company, focused on providing clarity to the advertising market. It is an operationally independent brand within the Kantar Group, specializing in syndicated competitive advertising intelligence across digital and traditional media, including mobile apps, streaming, and social media. Vivvix unifies the expansive syndicated media coverage previously offered by Kantar Media with Numerator's robust advertising creative data intelligence platform.
Source: Brand's website (https://kantar.com) · 2026-10-04

## Offerings

- **Core capabilities:**
  - Syndicated competitive advertising intelligence across digital (mobile apps
  - streaming
  - social media)
  - traditional media
  - and linear TV; an ad intelligence platform with AI-powered reports
  - state-of-the-art ad search
  - personalized dashboards
  - and real-time campaign alerts.
Source: Brand's website (https://kantar.com) · 2026-10-04

- **Pricing:** Likely subscription-based, common for B2B intelligence platforms, though not explicitly stated in the text.
Source: Brand's website (https://kantar.com) · 2026-10-04

## Audience

- **Target industry:** Major brands, advertising agency holding companies, media owners, and advertisers.
Source: Brand's website (https://kantar.com) · 2026-10-04

## Landscape

- **Competitors:**
  - MediaRadar
  - Pathmatics (Sensor Tower)
  - Standard Media Index (SMI)
  - Comscore
Source: Brand's website (https://kantar.com) · 2026-10-04

Page last updated 2026-10-04.