{"name":"Vogue Optical","domain":"vogueoptical.com","url":"https://optimly.ai/brand/vogue-optical","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Vogue Optical is a Canadian eyewear company offering affordable prescription glasses, contact lenses, eye exams, and eyewear services for the whole family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"description","label":"Description","shape":"text","content":"Established in 1979, Vogue Optical operates 70+ locations across Prince Edward Island, New Brunswick, Newfoundland and Labrador, Nova Scotia, and Ontario. It provides eyewear, licensed opticians, eye exams, contact lenses, premium lens options, safety eyewear, warranties, direct billing, and a 2nd Pair Free policy subject to conditions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide eye care for families through a team of highly trained professionals committed to providing the best products in the business.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://vogueoptical.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Family-oriented, community-focused, professional, and value-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1979","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Charlottetown, Prince Edward Island, Canada","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and families access affordable eyewear, eye exams, vision-care products, and professional optical services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Prescription eyewear fitting and dispensing\nEye exams\nLicensed optician services\nContact lenses\nPremium lens options and coatings\nSafety eyewear\nDigital and touchless measurements\nFrame warranties and guarantees","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Prescription glasses\nDesigner brand frames\nIn-house brand frames\nWomen's glasses\nMen's glasses\nKids' glasses\nContact lenses\nPremium lenses","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Positioned as affordable eyewear. Offers a 2nd Pair Free policy, subject to conditions; specialized lenses and coatings are excluded from the policy. Warranty and direct billing options are also offered.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Optical retail and vision care","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals and families in Canada, including women, men, and children, served through locations in Prince Edward Island, New Brunswick, Newfoundland and Labrador, Nova Scotia, and Ontario.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Canadian families and individuals seeking affordable prescription eyewear, eye exams, contact lenses, and professional optical services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying prescription glasses for women, men, or children\nBooking an eye exam\nSelecting and fitting eyewear with a licensed optician\nPurchasing contact lenses\nChoosing premium lenses or coatings\nPurchasing safety eyewear\nUsing digital measurements for eyewear fitting\nRenewing contact lens supplies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to affordable eyewear for the whole family\nProfessionally fitted eyewear\nImproved clarity through appropriate lens options\nConvenient access to eye exams and contact lenses\nValue through warranties and the 2nd Pair Free policy\nAccess to eyewear services across 70+ Canadian locations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vogueoptical.com","updated_at":"2026-11-07T07:07:59.508744+00:00"}]}],"last_refreshed_at":"2026-11-07T07:07:59.520763+00:00","last_changed_at":"2026-11-07T07:07:59.530825+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=05629a75-4834-471e-b2e4-16517b399bb6"}