{
  "slug": "voodoo",
  "name": "Voodoo",
  "description": "Voodoo is a global tech company that entertains the world through iconic apps and games, empowering bold creators to shape their ideas into hits. They focus on publishing and scaling mobile entertainment.",
  "url": "https://optimly.ai/brand/voodoo",
  "websiteUrl": "https://voodoo.io/",
  "logoUrl": "https://logo.clearbit.com/voodoo.io",
  "baiScore": 41,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Incumbent",
  "archetype_status": "active",
  "category": "Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-09T00:02:21.404Z",
  "verifiedVitals": {
    "website": "https://voodoo.io",
    "pricing_model": "Free-to-play with in-app purchases/advertising for games; varied models for apps (e.g., free social apps, competitive apps with cash rewards). Publishing services likely involve revenue sharing.",
    "core_products": "Mobile games (hyper-casual, strategy, puzzle, board games), Mobile applications (social networking, competitive gaming), App publishing platform and services.",
    "key_differentiator": "Extensive global reach and user base (8 billion downloads, 150M MAU), proven ability to identify and scale 'iconic' mobile apps and games, and a focus on empowering creators through their publishing platform.",
    "target_markets": "Global mobile users (for apps/games), mobile game and app developers (for publishing services).",
    "employee_count": "800",
    "funding_stage": "Not specified",
    "subcategory": "Mobile Games & Apps Publisher"
  },
  "intentTags": {
    "problemIntents": [
      "Self-publishing Mobile App/Game: Developers could choose to publish their apps or games independently, handling all aspects of marketing, user acquisition, and monetization without Voodoo's support.",
      "Mobile Game/App Marketing Agency: Creators might hire a specialized marketing or user acquisition agency to promote their app/game, rather than partnering with a publisher like Voodoo for holistic sup",
      "Not Developing or Publishing: The alternative of not pursuing the development or publishing of a mobile app or game, thus foregoing the market opportunity."
    ],
    "solutionIntents": [
      "Voodoo games",
      "Voodoo mobile apps publisher",
      "Voodoo company info",
      "Alternative Publishing Platform: Developers could use other mobile game/app publishing platforms or incubators that offer similar services, such as other hyper-casual publishers or larger game studios"
    ],
    "evaluationIntents": []
  },
  "businessProfileClaims": [],
  "timestamp": 1786570902187
}