{"name":"VP Records","domain":"vprecords.com","url":"https://optimly.ai/brand/vp-records","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"VP Records is a reggae and dancehall record label and music company founded in Queens in 1979.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"},{"key":"description","label":"Description","shape":"text","content":"VP Records is a family-run reggae music company that releases, curates, and promotes reggae and dancehall music and artists. Its catalog includes iconic albums, artist playlists, label-branded playlists, and contemporary releases.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To spread reggae music across the globe without losing sight of its Jamaican roots, while remaining rooted in and serving its community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded by Chinese-Jamaican immigrants Vincent and Patricia Chin. Several generations of the Chin family continue to run the business; CJ Chin is identified as a project lead and grandson of the founders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://vprecords.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, celebratory, culturally rooted, and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1979","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps reggae and dancehall artists reach audiences worldwide while preserving and promoting Jamaican music culture.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Releasing reggae and dancehall music\nPromoting reggae and dancehall artists\nCurating music catalogs and playlists\nMaintaining a catalog of iconic reggae albums and contemporary releases\nOperating a flagship retail store and offering VP-themed merchandise through partnerships","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Reggae and dancehall music releases\nReggae Gold playlist\nArtist and label-branded playlists\nVP-themed apparel and footwear merchandise through collaborations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music and entertainment, specifically reggae and dancehall.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Reggae and dancehall artists, music listeners, and fans worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Reggae and dancehall listeners and fans seeking Jamaican music, classic catalog recordings, and contemporary releases.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Streaming curated reggae and dancehall playlists\nDiscovering classic and contemporary reggae music\nAccessing music from reggae and dancehall artists\nPurchasing VP-themed merchandise at the flagship store or online through partner retail channels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Global access to reggae and dancehall music\nDiscovery of curated reggae catalogs and artist playlists\nAccess to iconic and contemporary Jamaican music releases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vprecords.com","updated_at":"2026-11-08T03:01:05.123107+00:00"}]}],"last_refreshed_at":"2026-11-08T03:01:05.129647+00:00","last_changed_at":"2026-11-08T03:01:05.137414+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8f2bc8e8-2616-47b7-a309-c8e75990e76d"}