{"name":"Vueling","domain":"vueling.com","url":"https://optimly.ai/brand/vueling","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Vueling is a European low-cost airline offering flights, travel bookings and related travel services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"},{"key":"description","label":"Description","shape":"text","content":"Vueling Airlines, S.A. provides flight bookings to destinations across Europe and beyond, along with hotels, car hire, flight-plus-hotel packages and travel support services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help people travel by offering accessible flights, travel deals and related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://vueling.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, direct, practical and travel-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Vueling helps travelers search and book flights, plan complete trips, manage bookings, and access travel support and additional services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Flight search and booking\nDestination and fare discovery\nOnline and airport check-in support\nBooking management and flight changes\nBaggage and special assistance support\nTravel documentation and requirements guidance\nHotels and accommodation booking\nCar hire comparison and booking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Vueling flights\nVueling Club\nVueling Hotels by Booking.com\nVueling Cars\nVueling Holidays\nVueling Activities\nFast Track\nAirport parking and transfers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Displayed fares include offers from €20 for destinations such as Malta and Rome, from €30 for Edinburgh and from €50 for Amsterdam. Vueling states that bookings through its website or app have no administration fees, and promotes discounts of up to 20% in a Black Friday offer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Airlines and travel","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"People traveling for leisure, including individuals, families and groups, as well as travelers booking flights and related travel services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Leisure travelers seeking low-cost flights from European airports, especially those who want to combine flights with accommodation, car hire or holiday packages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking low-cost flights\nFinding seasonal and destination-based travel deals\nPlanning weekend, family, autumn or Christmas-market trips\nBooking flights with hotels\nHiring a car for a trip\nManaging reservations and making flight changes\nChecking in online or at the airport\nTraveling with baggage, pets, mobility needs or other special requirements","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to low-cost air travel across a broad European destination network\nAbility to book flights, accommodation and car hire in one travel journey\nReduced booking costs through promotions and no administration fees on the website or app\nAvios accumulation and access to Vueling Club benefits\nAccess to booking management, check-in and travel support resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://vueling.com","updated_at":"2026-11-07T06:55:49.371187+00:00"}]}],"last_refreshed_at":"2026-11-07T06:55:49.381825+00:00","last_changed_at":"2026-11-07T06:55:49.391113+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=973e7ab5-f1aa-4fa1-8e9e-98fe146916f8"}