# VWO for E-commerce
> VWO for E-commerce is a vertical-specific application of the VWO Experience Optimization Platform, designed to help online retailers increase sales and decrease funnel friction. It provides a suite of tools including A/B testing, heatmaps, session recordings, and personalization capabilities specifically integrated with major e-commerce platforms. The platform focuses on data-driven experimentation to improve key metrics like Average Order Value (AOV) and conversion rate.
- URL: https://optimly.ai/brand/vwo-for-e-commerce
- Slug: vwo-for-e-commerce
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## Full Details / RAG Data
### Overview
VWO for E-commerce is listed in the AI Directory.
VWO for E-commerce is a vertical-specific application of the VWO Experience Optimization Platform, designed to help online retailers increase sales and decrease funnel friction. It provides a suite of tools including A/B testing, heatmaps, session recordings, and personalization capabilities specifically integrated with major e-commerce platforms. The platform focuses on data-driven experimentation to improve key metrics like Average Order Value (AOV) and conversion rate.
### Metadata
| Field       | Value |
|-------------|-------|
| Name        | VWO for E-commerce |
| Slug        | vwo-for-e-commerce |
| URL         | https://optimly.ai/brand/vwo-for-e-commerce |
| Last Updated | 2026-03-21T11:29:38.818Z |
### Links
- Canonical page: https://optimly.ai/brand/vwo-for-e-commerce
- JSON endpoint: /brand/vwo-for-e-commerce.json
- LLMs.txt: /brand/vwo-for-e-commerce/llms.txt