{"name":"WaFd Bank","domain":"wafdbank.com","url":"https://optimly.ai/brand/wafd-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"WaFd Bank is a regional bank providing personal, business, commercial, and community banking services across nine western states.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1917, WaFd Bank operates more than 200 branches and offers banking, lending, payment processing, digital banking, and community development services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To strengthen communities and the financial well-being of clients by delivering secure, reliable, common-sense banking solutions and building relationships with clients, shareholders, and the community.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Brent Beardall, President and CEO.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://wafdbank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, personal, straightforward, neighborly, and common-sense.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1917","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"425 Pike Street, Seattle, WA 98101","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Parent company: WaFd, Inc.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage money, access banking and lending products, accept payments, and support financial well-being and community development.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nBusiness banking\nCommercial banking and real estate financing\nConsumer and business lending\nSBA lending\nPayment processing and merchant services\nOnline and mobile banking with mobile check deposit\nDebit card controls and alerts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts, including Free Checking and Fresh Start checking\nSavings accounts\nCredit cards\nRetirement and IRA accounts\nBusiness checking accounts, including Free Business Checking\nBusiness loans and lines of credit\nSBA loans\nCommercial real estate loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Offers Free Checking with no monthly fees, Free Business Checking, and thousands of fee-free ATMs. Nonsufficient funds charges may apply to certain accounts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, businesses, nonprofits, community organizations, and community development partners in Arizona, California, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, and Washington.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses seeking local personal or commercial banking, lending, payment processing, and financial management services in WaFd Bank's nine-state western U.S. footprint.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing personal checking and savings accounts\nManaging business finances with business checking\nObtaining SBA, business, commercial real estate, and community development financing\nAccepting in-store, mobile, and online customer payments\nManaging debit cards, transactions, spending controls, and alerts through digital banking\nDepositing checks and paying bills through online and mobile banking\nAccessing financial literacy tools, coaching, calculators, and classes\nFinancing affordable housing, economic development, and job creation projects","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to more than 200 branches and thousands of fee-free ATMs\n24/7 online and mobile banking access with mobile check deposit\nFaster decisions and a streamlined application process for SBA lending, subject to credit approval\nAbility to accept customer payments in stores, through mobile devices, and online\nImproved financial confidence and money-management skills through financial education\nFinancing and support for affordable housing, business growth, economic development, and job creation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wafdbank.com","updated_at":"2026-11-07T06:29:40.604069+00:00"}]}],"last_refreshed_at":"2026-11-07T06:29:40.610007+00:00","last_changed_at":"2026-11-07T06:29:40.616084+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=374c1deb-b33f-4eba-85ee-9553fd30ac97"}