{"name":"Wallis Cinemas","domain":"wallis.com.au","url":"https://optimly.ai/brand/wallis-cinemas","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Family-owned cinema chain entertaining audiences across South Australia and Mildura, Victoria, with cinemas, movies, events, offers and gift products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"description","label":"Description","shape":"text","content":"Wallis Cinemas is a local, family-run cinema business that has entertained audiences for over 75 years. It operates cinemas in Glenelg, Mildura, Mitcham, Mt Barker, Noarlunga and Piccadilly, and offers movie screenings, events, special offers, Cinesavers, gift cards and gift vouchers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To continue the Wallis family tradition of entertaining and employing South Australians and Victorians.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The company is operated by the Wallis family, including Lorna, Michelle and Deanna. The business was previously led by Hughie Wallis and his son Robert (Bob).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://wallis.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Local, family-oriented, community-focused and enthusiastic about film and entertainment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Over 75 years ago; the company’s history includes the opening of the Blueline, South Australia’s first drive-in, in December 1953.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-owned and operated by the Wallis family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible movie entertainment, cinema experiences, special events and movie-related gifts for audiences and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Cinema operation and movie screenings\nSpecial events and film experiences\nCinema booking and film buying services for 90 independent screens across Australia and New Zealand\nGift and voucher products\nCommunity support through charity donations and film nights","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Movie tickets and cinema sessions\nCinesavers\nGift cards\nGift vouchers\nSpecial events\nSpecial offers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website mentions Super Saver $10 tickets as an event/session icon but does not provide general pricing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Cinema and entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Moviegoers and local communities in South Australia and Mildura, Victoria; charities supported through donations and film nights.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking cinema entertainment, movie events, cinema gifts and special offers in Wallis Cinemas locations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching current and classic films in cinemas\nAttending special events and film screenings\nPurchasing movie gifts for others\nUsing gift cards toward movie tickets, special events and the candy bar\nSupporting charity fundraising through film nights","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to cinema entertainment across multiple locations\nMovie gift options valid for future cinema experiences\nAbility to attend special events and screenings\nOpportunities for charities to raise funds through film nights","source_type":"1p_website","source_label":"Brand's website","source_url":"https://wallis.com.au","updated_at":"2026-11-07T06:52:05.502256+00:00"}]}],"last_refreshed_at":"2026-11-07T06:52:05.507883+00:00","last_changed_at":"2026-11-07T06:52:05.513597+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=5fdd7c37-2c7f-40a1-b8d1-87858713f64d"}